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CMSWire – Ensure Your Marketing Messages Get Delivered, Even to Gmail

CMSWire – Ensure Your Marketing Messages Get Delivered, Even to Gmail

Ensure Your Marketing Messages Get Delivered, Even to Gmail

By: CMSWire

Despite the proliferation of digital channels, email remains an old standby: one of the most focused, effective ways to get a marketing message directly into the hands of customers and prospects.

And email hasn’t faded at all, in fact, a recent CMO Council study found that open and clickthrough rates are significantly higher in 2012 than two years ago.

But as we all know, the value of email comes with a challenge: in addition to legitimate email marketers, spammers send billions of messages to consumers every day, leading recipients to use a “when in doubt, report as spam” policy.

n addition, the Q4 busy Holiday season is on the horizon, which means that competition for consumers’ inboxes and eyeballs is increasing multi-fold. So how do you ensure that your valuable messages make it past junk filters and reporting buttons?

As the most popular email client with more than 350 million users worldwide — as well as a service with some of the smartest spam filters out there — Gmail is a good place to start if you’re concerned about deliverability. Here are five tips for making sure your marketing emails make it to Gmail recipients:

Direct Readers to Add You to Their Contact List

This is a nice simple way to get started. It’s the most straightforward method of ensuring messages are delivered, because if recipients comply, everything you send will have a stamp of approval. The one wrench in the works is that if at some point you change your sending address, you’ll need to request that readers add that one, too.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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