Constant Contact – 3 Product B2Bs Share Their Email Marketing Insight
By: Constant Contact
A couple weeks ago we took four restaurant owners out of the kitchen (sort of); right into our first ever customer group-discussion.
This week we’re doing the same, but with a much different clientele.
Our guests this week are B2B companies that specialize in manufacturing, distribution, and of course… marketing a specific product or line of products.
The products are different, as are the customers they sell to—but the means for marketing those products to those customers is the same: email marketing.
Here is the transcript and key takeaways from our quasi-group discussion with executives from three different product-based B2B companies.
How did you get started with email marketing?
Daria Moore, Guernsey Office Products: We wanted to have a solution that provided everything we needed: the software to maintain lists, the opt-out tracking, the click-throughs and opens. We also wanted to send out e-blasts for our individual reps, which meant we needed to have software that could manage all the lists individually as well as have the capability to send out one large generic email.
Guernsey Office Products uses email marketing to allow sales reps to stay connected with their clients.
Tom Jordan, Automation Control Products: We actually started email marketing with Constant Contact several years ago. The free trial allowed us to test our messaging in electronic format. Our goal was to replace direct mail marketing techniques that were becoming less effective in the new digital age of communication. The ability to see measurable results of marketing campaigns added a tremendous value over previous efforts.
Robert Palmquist, Speechgear: We’ve been doing email marketing since the 1980s. We use email campaigns to support new customers and provide them with product information. It’s important to us to be able to manage our lists and take care of opt-ins and opt-outs. But our end-goal was always brand awareness and providing knowledge to new customers and current customers.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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