Constant Contact – 30 Creative Email Ideas for Your Holiday Email Marketing
By Constant Contact
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season.
With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates and deadlines, and thank people for shopping small during the holiday season.
You can connect with potential customers across their different devices, and reach them in the place they are going every day — the inbox.
As you start to plan your holiday email marketing, you’ll want to think of ways to make your emails stand out during this busy season.
To help you get started, we compiled a list of 30 creative holiday email ideas:
1. Holiday preview sale
Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts for helping you spread the word about the event.
Bonus tip: When hosting a sale early in the season, make sure to offer a convenient way for new customers to sign up for your email list. Let them know you’ll be following up with more updates about holiday offers later in the season.
2. Cyber Monday offer
If there’s an e-commerce side to your business, make sure to participate in the annual online shopping event, Cyber Monday. You can send a series of emails leading up to Cyber Monday letting people know about special discounts, and send a final reminder when the big day finally arrives.
This year Cyber Monday takes place on December 1!
3. Free shipping
There are small things you can do to add value this holiday season. One of the easiest ways to add value is to offer free shipping leading up to the December holidays. You can encourage people to shop online or provide details so that customers can call to place an order.
4. Gift card bonus
In addition to traditional discounts, you can also look for ways to reward people for shopping small by adding a bonus prize, like a gift card or gift certificate.
Offering a gift card as a bonus can increase sales during the holiday season, and can also help introduce you to new customers in the process.
5. Holiday gift guide
Help your customers find the perfect gift with a holiday gift guide.
You can send a general mailing to your entire list, or create separate lists for different audiences and come up with different gift ideas for all of your different audiences (gifts for moms, gifts for your husband, gifts for your grandkids, etc).
Bonus tip: Constant Contact makes it easy to segment your mailing list based on interest, location, and other relevant criteria. Visit our Contact Management Resource page to learn more.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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