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Constant Contact – 5 Tips to Make Your Email Marketing Holiday-Ready


Constant Contact – 5 Tips to Make Your Email Marketing Holiday-Ready


Constant Contact - 5 Tips to Make Your Email Marketing Holiday-Ready

By: Constant Contact

Anyone who knows me well knows I’m a shopper. I’d rather spend a Sunday afternoon at a Sephora looking through hundreds of nail polish samples than go on a nature hike. But when the holidays roll around, this diehard shopper looks for any excuse to avoid the parking lot traffic, long lines, and anxious customers.

The holidays are stressful. And as consumers, we’re all looking for ways to get everything done quickly and easily. That’s where you — small businesses — can help. Email marketingis a great way to arm holiday shoppers with all the tools they need to tackle their seasonal to-do lists.

Here are 5 things you can add to your email content to drive customers to your door during the holidays:

1.       Offer an incentive

Sometimes a benefit — even something small — can be the one thing that convinces someone to purchase from you. In a recent survey by Lab42, 32% of holiday shoppers said if a retailer offered free shipping, they’d be more likely to buy from them. They’re also looking for sales and coupons, so consider including these offers in your holiday emails as well.

2.       Go social

Facebook has 800 million users, and 34% of them follow and interact with their favorite brands, according to a study we recently did with Chadwick Martin Bailey. Catch your fans while they’re online — share your email marketing campaigns and your holiday deals on your Facebook Page. Give them a break from the stress with something fun: holiday photo contests, questions, or polls. Share the results of those contests and polls in your emails. Your fans might also recommend you to their friends — according to our study, 56% of people are more likely to share info about their favorite brands with their networks.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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