Constant Contact – 5 Tips to Make Your Email Marketing Holiday-Ready
By: Constant Contact
Anyone who knows me well knows I’m a shopper. I’d rather spend a Sunday afternoon at a Sephora looking through hundreds of nail polish samples than go on a nature hike. But when the holidays roll around, this diehard shopper looks for any excuse to avoid the parking lot traffic, long lines, and anxious customers.
The holidays are stressful. And as consumers, we’re all looking for ways to get everything done quickly and easily. That’s where you — small businesses — can help. Email marketingis a great way to arm holiday shoppers with all the tools they need to tackle their seasonal to-do lists.
Here are 5 things you can add to your email content to drive customers to your door during the holidays:
1. Offer an incentive
Sometimes a benefit — even something small — can be the one thing that convinces someone to purchase from you. In a recent survey by Lab42, 32% of holiday shoppers said if a retailer offered free shipping, they’d be more likely to buy from them. They’re also looking for sales and coupons, so consider including these offers in your holiday emails as well.
2. Go social
Facebook has 800 million users, and 34% of them follow and interact with their favorite brands, according to a study we recently did with Chadwick Martin Bailey. Catch your fans while they’re online — share your email marketing campaigns and your holiday deals on your Facebook Page. Give them a break from the stress with something fun: holiday photo contests, questions, or polls. Share the results of those contests and polls in your emails. Your fans might also recommend you to their friends — according to our study, 56% of people are more likely to share info about their favorite brands with their networks.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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