Constant Contact – How to Make People Hate Your Email Newsletter
By: Constant Contact
Has this ever happened to you?
You exchange contact information with someone at an event and the next time you hear from them is in some mass email sent to their entire email list?
To make matters worse, the guilty party isn’t even using an email service provider, they’re just adding your email address in the “To” field of a regular email and exposing it to everyone else they’ve added to this “list” without permission.
Let’s be very clear here:
It’s not OK to add people to your email list without their permission. Period.
If you want your email list to be truly effective in getting you new customers and repeat business, you must let people opt-in rather than forcing them to opt-out.
Here’s why you’d rather have people opt-in …
What is opting-in?
As you might imagine, opting-in is simply allowing someone the opportunity to say, “Yes, I want to receive information.”
For example, you can enter your email address to opt-in to our Hints & Tips newsletter for free marketing advice. Then because you’ve opted-in, we’ll send you the information you’ve requested.
Imagine if we just started sending it to you without your permission. Would you think that was cool? I don’t think so!
Just sending information without permission is not cool
It’s actually spam.
And spam has a tendency to upset people. It’s probably not your intention to have people hate your email newsletter.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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