Constant Contact – More Targeted Messages Means Better Email Marketing Results
By: Constant Contact
Sending out large-list email campaigns with a ‘let’s see what sticks’ mentality is a sure way to disengage or even upset your audience.
But it can be hard to know what message to send and to whom.
It’s all in the data
Let’s use the personal services industry as an example. If you’re a yoga or pilates studio, salon, spa, or fitness center, how do you send relevant content that leads to new memberships, fills half-empty classes, or sells more merchandise?
All of these groups should be getting different messages with different calls to action. Relevance is important, but obtaining the data to drive different messaging can be a time-consuming process — especially if the data is stored in multiple places — so many small businesses don’t do it.
To solve this problem, I’m seeing more and more businesses turn to integrations to connect their marketing tools. With an effective integration, where two or more applications are able to easily exchange data, small businesses can now segment their email lists without the extra work.
Integrations to the rescue
One of the leading scheduling apps for the personal services industry, MINDBODY Online saw this problem as well, and they’ve created a low-cost, easy-to-use solution that allows for seamless exporting of data from MINDBODY directly into your Constant Contact account.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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