Constant Contact – One BIG Secret to Building Your Email List
By: Constant Contact
It’s the best kept secret of building your email list.
Something so simple that it’s often overlooked.
And how couldn’t you overlook it? When most people are brainstorming ways that they can add new email addresses to their contact lists, it’s not long before the technology gets involved: the apps and the plug-ins, the tabs and, of course, the Facebook.
Jason Alvey, founder of The Four Firkins, a Minneapolis specialty beer store, says that a full one-third of the store’s list (8,400 emails) don’t come from any of these cutting-edge techniques.
Instead, they come from this highly advanced method of email collection:
The Sign-Up Sheet
“Just having a sign-up sheet on the counter has been a really important way for us to build our list,” Jason explains. Each week, The Four Firkins fills about two of these sheets.
Jason recommends five strategies that will help encourage people to sign up.
1. Provide an incentive
The sign-up sheet for The Four Firkins is a printer-sized sheet with the heading, “Would you like to receive emails every week about new, hard to find beer and free beer tasting events?”
This simple question offers readers a glimpse into what they can expect from an email and provides an encouraging incentive.
2. Encourage sign-ups while customers are in the store
“People are excited about your product when they’re in the store,” Jason says, “not when they’re on the website.”
It can be a lot easier to obtain email addresses when customers are in your great store and buying your great product. Don’t let that enthusiasm go to waste.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author