Constant Contact releases Event Marketing Tool

As I mentioned Monday in our Google News, eMail marketing Constant Contact has a nice treat with a cool new trick for SMBs and organizations interested in marketing events.

Constant Contact claims Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants and capture and track registrations and payments – all in a single tool. This sounds so good that if it were a Halloween candy I’d eat it before I got home – despite mom telling me not to.

From the PR, here’s a quick summary of some of the sweeter features:

-    Organizations can use Event Marketing to promote their events with an
easy-to-create homepage, email invitations, online calendar, and an event link
that can be included on any website, blog or social network. Constant Contact
Event Marketing also allows the customer to send professional looking
communications such as reminders, updates, and thank you confirmations to
registrants.

-    Organizations can use Constant Contact Event Marketing`s ready-made
registration form, or customize their own form to capture more data from
registrants. Event Marketing`s 24/7 online registration enables credit card
processing via PayPal® to make it easier and faster for small organizations to
manage registrations and payment.

-    With instant, automated reporting, Constant Contact Event Marketing
allows an event host to easily track registration, payment, attendance and other
information about their events in real-time.

More details here.

Love to hear your thoughts on this new tool! Will you use it? Have you tried it?