Constant Contact – Who Should Use Video in Their Emails? You Should!
By: Constant Contact
Last week I presented six great reasons to use video in your email marketing and social media efforts. After reading that blog post, you may have asked, Is my business or organization the type that should use video? The simple answer is: Yes. Video works well for every type and size of organization — from single proprietorships to large companies, nonprofits, agencies, and clubs.
The other part of the question is who should be involved in the creating of video. Again, the simple answer is anyone and everyone. Don’t think it is just the leaders; everyone on your team can be part of communicating your message — and should be. It’s important to involve a mix of people at different levels and functions.
Every organization has an insight to share, a story to tell, or a product to talk about. As I discussed in the first part of this series, video is now easy and cost-effective to create, so it is within anyone’s reach. It also puts a face on your company and brings your story to life
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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