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Constant Contact – Who Should Use Video in Their Emails? You Should!


Constant Contact – Who Should Use Video in Their Emails? You Should!




By: Constant Contact

Last week I presented six great reasons to use video in your email marketing and social media efforts. After reading that blog post, you may have asked, Is my business or organization the type that should use video? The simple answer is: Yes. Video works well for every type and size of organization — from single proprietorships to large companies, nonprofits, agencies, and clubs.

The other part of the question is who should be involved in the creating of video. Again, the simple answer is anyone and everyone. Don’t think it is just the leaders; everyone on your team can be part of communicating your message — and should be. It’s important to involve a mix of people at different levels and functions.

Every organization has an insight to share, a story to tell, or a product to talk about. As I discussed in the first part of this series, video is now easy and cost-effective to create, so it is within anyone’s reach. It also puts a face on your company and brings your story to life

So let’s look at how different types of businesses and organizations might use video.




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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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