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ConversionXL – 8 Ways To Keep Your Email Engagement Alive & Lucrative


ConversionXL – 8 Ways To Keep Your Email Engagement Alive & Lucrative


By: ConversionXL

According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year.

The two main reasons behind losing subscribers are:

They change their email address.
Your content is no longer relevant to them, so they stop opening your email or they unsubscribe.
The first case is just your bad luck. Perhaps the subscriber was using their work address and got a new job, or they got bored with their username and got a new one. Not much you can do about that.

But, you do have control over email engagement & how relevant your content is.

Cassie Lancellotti-Young – VP of Client Optimization for Email service provider Sailthru.com – says their data shows email engagement is mission critical in the first 30 days. That’s when subscribers learn if your email strategy aligns with their expectations & decide if you’re really worth their time.

If they’re not opening your emails or clicking your links or are unsubscribing at rates that are alarmingly higher than industry standards – your strategy needs work.


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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