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Crazy Egg – 8 Email Marketing Metrics That Matter


Crazy Egg – 8 Email Marketing Metrics That Matter


8 Email Marketing Metrics That Matter

By: Crazy Egg

When it comes to email marketing, there are key numbers you should be watching.

These numbers can prevent you from paying more than you should have to for your email service, sending emails that might get sent to the spam filter, and, in general, angering your subscribers.

Screenshots in this post are taking from a variety of different email marketing providers since have allow you access to certain statistics that others don’t. Also, keep in mind that you might not get some of these metrics if you don’t do certain things like send your emails in HTML or allow link tracking when creating your emails.

1 – Spam Percentage

Before you send your email, some email marketing providers will give your email a spam score based on the number of links included in it and email spam trigger words that appear throughout it. HubSpot made a great list of keywords to avoid, especially in the subject line of your email, otherwise your email might be lost in your subscriber’s spam filters.

2 – Open Rate

Your open rate is probably one of the top metrics you measure. This simply tells you the number of times your emails have been opened.

Some of the things you can learn from email open rates are:

  • Which headlines make subscribers want to open your email.
  • Which days your emails are opened on the most.
  • What percentage of your email list (on average) is responsive to your messaging.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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