Crazy Egg – 8 Email Marketing Metrics That Matter
By: Crazy Egg
When it comes to email marketing, there are key numbers you should be watching.
These numbers can prevent you from paying more than you should have to for your email service, sending emails that might get sent to the spam filter, and, in general, angering your subscribers.
Screenshots in this post are taking from a variety of different email marketing providers since have allow you access to certain statistics that others don’t. Also, keep in mind that you might not get some of these metrics if you don’t do certain things like send your emails in HTML or allow link tracking when creating your emails.
1 – Spam Percentage
Before you send your email, some email marketing providers will give your email a spam score based on the number of links included in it and email spam trigger words that appear throughout it. HubSpot made a great list of keywords to avoid, especially in the subject line of your email, otherwise your email might be lost in your subscriber’s spam filters.
2 – Open Rate
Your open rate is probably one of the top metrics you measure. This simply tells you the number of times your emails have been opened.
Some of the things you can learn from email open rates are:
- Which headlines make subscribers want to open your email.
- Which days your emails are opened on the most.
- What percentage of your email list (on average) is responsive to your messaging.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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