Deliverability – Should You Optimize Your Email Marketing Campaigns for SEO?
When most businesses think SEO they think about the content on the website and the content that is placed on other websites in the form of guest posting. After all, getting ranked at the top of a SERP is all about the links. You want your own site to be easy to navigate and you want other sites to link back to your site to help you appear popular. When you really break it down, it seems that email marketing doesn’t fit into the SEO equation. This leads many to wonder: Should we be optimizing our email marketing campaigns for SEO?
How to Get SEO Benefits from Your Email Marketing
The logic discussed above is correct—Google is not going to index your email marketing messages and use them to help you rank well on a SERP. However, companies have figured out a few different ways to make sure that they get an SEO benefit from their email marketing campaigns. After all, it seems silly to create content and NOT show it to Google.
The biggest way to make sure that your email marketing works toward your SEO goals—post this content as an article. Below are a few tips and tricks to make this happen:
- Newsletter Section – If you do not want to post this content as another article, create an entire section for newsletters. Readers will understand that this is different than your typical articles and Google will be able to index this content. The only downfall is that some people may choose to opt out of subscribing because they think they can just read the content on your site, so try and have some sort of reason why subscribing is worth it.
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