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Direct Marketing News – Make sure your email signup process is simple and clear

Direct Marketing News – Make sure your email signup process is simple and clear

Make sure your email signup process is simple and clear

By: Direct Marketing News

This year marks a pivotal inflection point in the evolution of personal computing. According to research from Morgan Stanley, it is the first in which consumers will purchase more smartphones and tablets than desktop and laptop PCs. Mobile has taken the world by storm and quicker than anyone had predicted.

The effects of the mobile revolution on email marketing are numerous, and start at the very beginning of the customer lifecycle: opting-in. Brands intent on accelerating database growth can ill afford to wait and pray for people to come find them and opt-in on their websites alone. It is imperative to make signing up on mobile devices easy, clear and ubiquitous.

Traditional Web-based approaches to subscriber acquisition won’t naturally translate to the mobile space. New approaches are needed that are specifically tailored to smartphones. Here are a few approaches that cutting-edge marketers are using to get consumers to sign up on mobile devices.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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