Direct Marketing News – Make sure your email signup process is simple and clear
By: Direct Marketing News
This year marks a pivotal inflection point in the evolution of personal computing. According to research from Morgan Stanley, it is the first in which consumers will purchase more smartphones and tablets than desktop and laptop PCs. Mobile has taken the world by storm and quicker than anyone had predicted.
The effects of the mobile revolution on email marketing are numerous, and start at the very beginning of the customer lifecycle: opting-in. Brands intent on accelerating database growth can ill afford to wait and pray for people to come find them and opt-in on their websites alone. It is imperative to make signing up on mobile devices easy, clear and ubiquitous.
Traditional Web-based approaches to subscriber acquisition won’t naturally translate to the mobile space. New approaches are needed that are specifically tailored to smartphones. Here are a few approaches that cutting-edge marketers are using to get consumers to sign up on mobile devices.
Want to check out the who’s who and what’s what of email marketing?
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