EEC Email Evoluton Conference 2010 sweet tweets day 2
Day 2 is winding down at the EEC Email Evoluton Conference 2010 in Miami and we’ve gathered the best tweets for you to peruse at your leisure here at The eMail Guide. If you have photos or wrap up reports, just tweet or email them to me: Jim@theemailguide.com.
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reddoor: Great comments on #EEC10 email & SMS case study by @pilarbower @souplantation. See Twitter stream here: http://bit.ly/bW8OpD -
FullCircleC: In Am I Hot or Not session at #EEC10 discussing email design. Good quote: “Best Practices = Best Practices (cont) http://tl.gd/6lqh4 -
kristinhersant: Noticing several emails in the Hot or Not session that are featured in StrongMail’s Email Breakthrough Reports! (The hot ones) #eec10 -
FullCircleC: #eec10 In #email content, less is more. Make the content short, easy to read, & easy to figure out what to do (cont) http://tl.gd/6lq48
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LucyAHudson: In Am I Hot or Not session at #EEC10 discussing email design. Good quote: “Best Practices = Best Practices that work for your client.” -
kristinhersant: Is it just me or does the guy in this email look sad? #eec10
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mateofraser: Big year for part 3 of this-mobile so overlooked…RT @ElissaRod:Triangle Offense to successful 1-to-1 Marketing=email+social+mobile #eec10 -
ivanchalif: #eec10 In #email content, less is more. Make the content short, easy to read, & easy to figure out what to do next. #emailmarketing -
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jordancohenpr: If you’re at #EEC10 tomorrow, please visit my roundtable on the future of email mktg in Ocean Tower II, 9:30-10 am. http://bit.ly/7Rpqdp (expand
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StreetCourt: @tamaragielen I don’t like a table of content all the time. It doesn’t give you better rates most of the times… #eec10 -
bluehornetemail: RT @eROI: The hot or not panel has a VERY engaged audience here. Very entertaining. #eec10 -
StreetCourt: Emailmarketing tip > Try to let the users share individual articles in newsletters #eec10
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SpencerKollas: RT @kristinhersant: Simplify your email. Make it clear what you want them to do. #eec10 -
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StreetCourt: Good vibes here at #eec10 in the room with @djwaldow . We’re discussing best practices with live email examples. The room is totally packed!
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kristinhersant: PCH emails break ever rule in the book, but still get 60% open rates and 40% click through rates. Works for their audience. #eec10
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pilarbower: Thank you to everyone who attended the @souplantation & @reddoor case study session at #eec10 – great audience & great questions! -
kristinhersant: Do *not* send a welcome email with an attachment that says “valuable coupon attached.” Spam! #eec10
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bluehornetemail: Images in your welcome message. If blocked by default, how will it display? Chances are new subscriber hasn’t added your addy yet. #EEC10
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kristinhersant: Make sure that *something* is visible with images turned off. If you must use all images, use Alt. Tags to describe them. #eec10
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eROI: Major GASP of horror that just fell across the room of #emailsnob at the #eec10 panel when they showed “images off” – too funny
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kristinhersant: Discounting via email is significantly less expensive and more targeted than coupons in newspapers and circulars. #eec10
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scharnell: @kristinhersant I had no idea that so many senior citizens had email addresses! #souplantation #eec10 -
bluehornetemail: SMS Acquisition tested by @souplantation and rolling out to all stores soon. Stop by our Hospitality Suite to see our SMS case study. #EEC10
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kristinhersant: Souplantation referral campaign had 35,000 participants and generated 18,000 new sign-ups in 3 weeks. #eec10
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SpencerKollas: Was waiting for someone to ask GoodMail about Yahoo–GM still getting preferred delivery but not guaranteed #eec10
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MikeCorak: Last prep meeting for tomorrow’s keynote complete with @lisaharmon and @eroi. Can’t wait! #eec10 -
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Lukes_Tweets: Email Coupons effctive 4 Souplantation to drive store traffic, but beware U train consumers to only buy w/ coupons #eec10 -
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kristinhersant: Souplantation integrates coupons in email and doesn’t restrict # of times the coupon can be used. Increased traffic still worth it. #eec10
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kristinhersant: Souplantation 1 million member campaign drove list member to a game where they could win prizes to celebrate. Drive 4-5X traffic. #eec10
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amargello: SMS/Mobile capture is key RT @dcacioppo: For Souplantation about 20% of handwritten in store emails are not legible. #eec10 -
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bluehornetemail: Q4 email acquisition growth for @souplantation was in store: 50 percent. Online 49 percent. FTF 1 percent. #EEC10
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BrianRatzliff: #eec10 Video in email so successful, Thrillist creating editorial video product/market…give editor a fip camera…monetize w./ high CPM -
BrianRatzliff: Thrillist CEO t VideoEmail #eec10 teased District9 video trailer with Sony to Thrillist list – response was several hundred % higher
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StreetCourt: Souplantation list growth strategy is a 50/50 online and in store promotion! Who knows any other examples such a big in-store promo? #eec10
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kristinhersant: Souplantation averages 30 – 40K new subscribers per month. #eec10
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kristinhersant: Souplantation subscribers are so fanatic that they notice when email coupons aren’t delivered. They uncovered a block @ comcast. #eec10
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emailtransmit: The six C’s of Permission: Consent, Choice, Clarity, Confirmation, Control & Confidence #eec10 -
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kristinhersant: @AaronKahlow Looking promising… The sun finally came out this afternoon! Not the same without you. #eec10
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bluehornetemail: Learning how @souplantation manages in store email sign up: Managers send info to data entry to get subscribers in system quickly. #EEC10
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StreetCourt: This is real customer acquisition management. If you ask a question, you’ll get a coupon for one of the Souplantation restaurants. #eec10
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BrianRatzliff: VideoinEmaiil seminar w/ Goodmail – People Mag, Live Nation, CoverGirl, PGA Tour all sending video in email #EEC10
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StreetCourt: innovation, integration and optimization of delicious ‘green’ tomatoes #eec10… What?
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bluehornetemail: Attending: Mixed Salad: Innovation, Integration, Optimazation listening to @pilarbower from Red Door Interactive #EEC10
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valia_t: Excellent session with solid best practices: RT @kristinhersant: 5 Steps to Measurement #eec10 -
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kristinhersant: 5 Steps to Measurement: 1. Get the data 2. Understand it 3. Make it actionable 4. Use it or loose it 5. Rinse and repeat #eec10
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Delivra: @StephanieSAM – “A big list that doesn’t perform is a weak asset.” #eec10 (via @kristinhersant) -
SpencerKollas: Improving Measurement in email is all about Data (5steps) Get it, understand it, make it actionalble, use it, repeat #eec10
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StreetCourt: Yeah, at the poolside that is! RT @LorenMcDonald: Make sure you attend the Silverpop sponsored #eec10 party at 6 pm tonight!
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kristinhersant: IHG segments data into 2 segments: declared and synthesized. Don’t use synthesized data in personalized marketing to avoid mistakes. #eec10
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kristinhersant: PCH trends complaint rates to evaluate frequency for the entire program – not by campaign. #eec10
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ivanchalif: #eec10 Trending is the most important part of reporting.
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otthoncoelho: Engagement metrics have evolved to include complaint rates and unsubscribes. Think about offers and what appears to put people off. #eec10 -
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deustaquio: RT @mailsender: #eec10 Como fazer para validar listas de emails muito antigas? Leia: http://bit.ly/bvMOIV (expand
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kristinhersant: Engagement metrics have evolved to include complaint rates and unsubscribes. Think about offers and what appears to put people off. #eec10
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SpencerKollas: Once you figure out your numbers you can really understand your ROI #eec10
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evansmom: RT @kristinhersant: No direct correlation b/t volume & complaint rates. Analyze own complaint rates by day to ID potential issues. #eec10
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SpencerKollas: RT @kristinhersant: No direct correlation b/t volume & complaint rates. Analyze you own numbers by day to identify potential issues. #eec10
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kristinhersant: No direct correlation b/t volume & complaint rates. Analyze you own complaint rates by day to identify potential issues. #eec10
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kristinhersant: Sal Tripi: So important to set up a plan and track against it. #eec10
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eROI: We will be shooting some more interviews today at #eec10 – love to hear what you have learned on Day 1. See examples: http://bit.ly/dbIWuT (expand
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LorenMcDonald: Ryan from ICH – we don’t care about email metrics by the aggregate but rather at individual level #eec10 -
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ivanchalif: #eec10 All report data should be in dashboards (IC: hmm, not sure I agree but definitely need to make data more accessible). #webanalytics
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emailtransmit: Email data should be quick – getting it, analyzing it, taking action on it @Sal Tripi #eec10
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kristinhersant: If it’s going to take a week to analyze the data, it’s not going to work. You have to make it manageable. #eec10
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kristinhersant: Make the data actionable. Consolidate different data sources and create models of people who you’re looking to track. #eec10
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SpencerKollas: IHG wants to look at their clients on an indivdual level, not an aggregrate level so they can market to them specifically #eec10
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kristinhersant: Ryan Sagan @ IHG: you need to be able to monetize the data that you’re going to collect. helps sell strategy to execs. #eec10
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jvrodriguez: RT @virtualtarget: Adicionar na página de opt-out uma opção “mudei de idéia, não desejo me descadastrar” diminui 8% dos opt-outs. #eec10
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eROI: Enjoying the panel with Kayak and Beliefnet. Good stuff on testing and measuring. #eec10 http://twitpic.com/111b7f
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kristinhersant: Andy Goldman: the risk of not launching a social program is that your competitors will beat you to that audience. Fail forward. #eec10
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ashleydaly: Listen to your customers and monitor conversations to help drive social strategy/content #eec10
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ivanchalif: #eec10 Filling the sales funnel is important to all businesses, but so is sentiment and community building. #socialmedia
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kristinhersant: How do you get started in #socialmedia? Listen first. Learn where your customer are and what they are saying. Then develop strategy. #eec10
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AdamHoldenBache: Hard to find #eec10 speaker Twitter accts. Any place to go for this? Would be great to have on speaker page next time: http://bit.ly/16zTdF (expand
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kristinhersant: BofA’s #1 priority in 2010 is to focus on the customer experience and enabling tribes. The blogs will just take care of themselves. #eec10
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kristinhersant: BofA: having a great blog with great content means nothing if when you walk into a branch, you have a poor customer experience. #eec10
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robinteractive: Some interesting e-mail and social networking info coming out of the #eec10 backchannel http://ow.ly/1318W -
kristinhersant: Ben and Jerries discovered that people love counting chips in their ice cream by listening to blogs. Could lead to new products. #eec10
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LNiems: Make sure to stop by the @ExactTarget booth to enter for a chance to win a signed Don Shula football! We’d love to see you! #EEC10 -
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peersuasion: Measuring social media marketing: focus on “high value tasks” that are like proxies toward ROI @Dan Rubin #eec10 -
ivanchalif: I keep hearing folks use #socialmedia to label what is really just facebook & twitter. Social media is more than just those two. #eec10
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kristinhersant: Social media metrics should be same core metrics that drive the business. Where are they in the purchase funnel, etc. #eec10
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bestofjess: @kristinhersant Haha, pair that with a debate over if retention *really* is the new acquisition and you’ve come full circle #eec10 -
AdamHoldenBache: Heard “render rate” at #eec10 social media session. Whatever happened to that being the next standard? Has it stalled? http://bit.ly/coTcR8 (expand
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annomalies: Does your email address reveal something about your credit score? Bellsouth users have the highest & Yahoo users have the lowest. #eec10 -
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kristinhersant: BofA integrates and measures social media activity for customer service. Great use case of cross-departmental ownership. #eec10
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annomalies: Microsoft Oulook 2010 will have the Outlook Social Connection tool that can integrate LinkedIn w/your inbox. #eec10
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bestofjess: Hmm, sounds familiar… @delaquist? RT @kristinhersant: Key to social success = don’t just be relevant, provide value. #eec10
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kristinhersant: BofA is operationalizing social relationship marketing. Look @ KPI’s like share of wallet, types/# of accounts. #eec10
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ivanchalif: #eec10 Marketers need to very careful…having a customer is not the same as having a relationship. You have to build trust & connection.
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FullCircleC: #eec10 You don’t have to be a superstar brand to take advantage of #socialmedia to connect with audience. Start (cont) http://tl.gd/6kntu
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ivanchalif: @kristinhersant #eec10 There’s a land grab for #socialmedia w/in corp because most orgs don’t have a strategy.
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FullCircleC: What asked who is going to own social, fingers fly around the table. Why? It’s a lot of work! #eec10 (via @kristinhersant)
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kristinhersant: What asked who is going to own social, fingers fly around the table. Why? It’s a lot of work! #eec10
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kristinhersant: Who owns #socialmedia? Still a land grab. Departments with the biggest stake are corporate marketing, support and brand marketers. #eec10
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ivanchalif: #eec10 You don’t have to be a superstar brand to take advantage of #socialmedia to connect with audience. Start simple and grow.
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kristinhersant: Datran: you don’t need to be a social media whiz to do it well. #eec10
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Lukes_Tweets: Did you see it? The sun came out in Miami from abt 9 to 10 am #eec10
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kristinhersant: @evansmom I hear that they will all be available after the conference, but it’s unclear where. Maybe they’ll send us an email? #eec10
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kristinhersant: BofA: no media spend is more effective than getting tribe members to pass content amongst themselves. #eec10
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allwebemail: @asouers @theeMailguide Just turned off sound notifications for #eec10 in TweetDeck. Making me wish I was back in Miami. -
djwaldow: Does this work? Does it lead to “the only mktg metric that matters” (qual leads)? #eec10 cc @cspenn http://twitpic.com/1115e4
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aweber: Much isn’t worth sharing ^JP RT @ivanchalif: #eec10 Share to social must be supported by interesting content. No one shares generic/boring.
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peersuasion: Peersuasion is at the Email Evolution Conf in Miami. #eec10
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emailtransmit: RT @annomalies: 16% of all click-throughs will occur AFTER the event date of your offer has occurred. #eec10
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kristinhersant: Tribes are groups of people that share common passions or interests. Market to tribes like you would to personas. #eec10
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ivanchalif: #eec10 Share to social has to be supported by interesting content. No one is going to share generic or boring content. #socialmedia #email
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bluehornetemail: More than 4 in 5 US online adults now use social media at least once a month #EEC10
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kristinhersant: Social relationship marketing strategy musts: 1) develop a response strategy 2) cede control. #eec10
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annomalies: 16% of all click-throughs will occur AFTER the event date of your offer has occurred. #eec10
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kristinhersant: Social relationship marketing is acknowledging that intra-consumer dialogue is just as important as your marketing message. #eec10
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kristinhersant: BofA realized last year that they were in the content business (to support transactions.) Big ah-ha moment. #eec10
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bluehornetemail: More good news for email ROI. Nearly twice as much as Search. +$43 vs. +$21. #EEC10
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tiffany0lson: http://twitpic.com/111372 – Social Relationship Marketing panel. Let’s do this. #EEC10 -
kristinhersant: BofA: Social relationship marketing is not a discipline. It’s a philosophy. #eec10
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bluehornetemail: Attending: Brand Round Up On Email Marketing, Their Strategies, Their Experiences and Yours! #EEC10
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aweber: Think abt how you can get ppl to enable imgs early on ^JP RT @annomalies: 74% of all email sent will have images blocked by default. #eec10
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kristinhersant: I loved Spudz Mackenzie! #eec10
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kristinhersant: Vision Without Execution is Hallucination. -Thomas Alva Edison #eec10
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annomalies: 74% of all email sent will have images blocked by default. #eec10
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kedwardson: #EEC10 Kayak won’t do some things bcuz the comp is doing BUT they will send weekly emails bcuz the comp is doing it. Contradicting remark
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djwaldow: 2 of the smartest women in email marketing – @tamaragielen & @kathpay (super cool) #eec10 http://twitpic.com/1111bi
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MickGriffin: #EEC10 Looking forward to seeing pictures from this years event! -
stevenseeahbone: RT @aweber: Harniman: Google taught people to take 1st result from search. @Kayak wants you to use filters to find best deal for *you* #EEC10 ^JP -
MickGriffin: RT @StreetCourt: Emobile and social services, collect data all over and automate marketing commuinication > @LorenMcDonald #eec10
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StreetCourt: Emailmarketing > mobile and social services, collect data all over and automate marketing commuinication > @LorenMcDonald #eec10
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MickGriffin: RT @fjayhall: #eec10 personalize the experience and click rates will go up #kayak (via @Kerip)
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sharonmostyn: RT @fjayhall: #eec10 personalize the experience and click rates will go up #kayak (via @Kerip)
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