EEC Email Evoluton Conference 2010 sweet tweets day 3
It’s all over but the thanks and goodbyes at EEC’s Email Evolution Conference 2010 in Miami. We’ve gathered all the best tweets and posted them here for you from day three. Rather than post photos separately, I’ve included the links as they were tweeted. I’ll be scouring the web for wrap reports and such and posting links to any I find Thursday.
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ChrisAWheeler: anyone still left at #eec10? drinks on me :-) -
kristinhersant: @jmreid Thanks for your great input in the Email Zoo session today. It’s always valuable to learn how Apple is pushing the envelope! #eec10 -
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DataServicesInc: [Events] – Great content and attendance at #EEC10 this week! #directmarketing #email #marketing
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theeec: RT @eec_measurement Great Show #eec10 THANK YOU @theeec @empg @StephanieSAM & Ali 4 doing a great job! RT 2 show ‘em some Twitter Luv -
ryanclendenin: #eec10 goodbye Miami! Hello Saratoga! Now, if only we could digitize air travel… -
eec_measurement: Great Show #eec10 THANK YOU @theeec @DMA_USA @empg @StephanieSAM & Ali 4 doing a great job! RT 2 show ‘em some Twitter Luv -
jasonkapler: Au revoir MIA & #EEC10 — thanks for the fun! On my home to Austin where it’s not exactly 73 degrees and sunnny :-( -
LorenMcDonald: GR8 seeing old friends and making new ones at #eec10 see ya at the next email event -
ivanchalif: Heading home from #eec10 (or at least at the airport). Enjoyed the topics (presented & tweeted). Looking forward to continuing the dialogue. -
SpencerKollas: Caught earlier flight after attending a great #eec10 event
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ChrisAWheeler: @Lukes_Tweets Ditto! @andrewkordek @neinstein @billmccloskey @tamaragielen @stephanieSAM @jaybaer and @brianratzliff (hugs dude) #eec10
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whatcounts: Alaska Airlines is doing a presentation today @ EEC in Miami @ 11:15 & WC is giving away a iPad to 1 attendee #eec10 http://bit.ly/2JW2Vs (expand
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Lukes_Tweets: For my last #eec10 tweet: #SAME – Support Adoption of Metrics for Email find out about it at http://idek.net/~nt Thanks for your support! -
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Lukes_Tweets: Had a great time at #eec10! Really enjoyed having a chance to meet so many of you in person.
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ChrisAWheeler: @andrewkordek Beached bald whale? Naw, you’re more of a dolphin. :-) Great job on #eec10 panel today, btw! -
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justinpremick: Shula: “Once you make a decision, work hard and make it the right decision.” #EEC10
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justinpremick: Adiós, #EEC10. Great to see/meet so many smart folks. Shout-outs to come later. Enjoying fresh air (on cab ride).
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kristinhersant: For those of you staying an extra night, Snoop Dog and Paul Oakenfold are both performing tonight @ the Eden Roc. Tix @ Starbucks. #eec10
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bestofjess: @asouers I’m not either.. @dcacioppo got the return flight to MIA, but I’ve been watching #eec10 like *television* and making notes! -
kristinhersant: Do what you think is best. Then when you make the decision, make it the *right* decision by working hard. #eec10
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asouers: @bestofjess Ugh. It’s SO offensive, right?! I’m sadly not at #eec10 but I just had to participate in that (via @djwaldow).
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AdamHoldenBache: Don Shula predicts Colts to win Super Bowl b/c of Payton Manning. Says not to bet against him. #eec10 -
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kristinhersant: Don Shula’s Super Bowl pick is the Colts and Payton Manning. #eec10
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kristinhersant: You want to be your best competition. -Don Shula #eec10
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kristinhersant: Being a leader is about learning what motivates the people you’re responsible for and utilizing that to get the most out of them. #eec10
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kristinhersant: If you fumble the football menu @ Shula’s steakhouse, they kick you out of the restaurant. ;) #eec10
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eROI: Another awesome friend Maddy Hubbard was great to see as well #eec10 http://twitpic.com/117jot
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aweber: http://ow.ly/i/qB6 – Don Shula speaking at #EEC10: “success isn’t forever and failure isn’t fatal.” ^JP -
eROI: Good to see old friends like Dennis and introduce him to killROI #eec10 http://twitpic.com/117jhl
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kristinhersant: Anytime you don’t achieve something, take something out of it and make it a learning experience. Grow forward. #eec10
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kristinhersant: What makes you think I’m nervous? “Mr. Shula – you’re sitting in the ladies’ room.” #eec10
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pilarbower: Don Shula key note goin on right now! #eec10 -
kristinhersant: Trust your head lieutenants. Let them do the best that they can, so they will succeed when they have the chance to move up. #eec10
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kristinhersant: You want to make everyone around you happy as opposed to making everyone around you nervous. -Don Shula #eec10
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sharonmostyn: @bluehornetemail Thanks for the #eec10 RT – hope you’re enjoying the conference as much as I’m enjoying the Tweets about it! -
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AdamHoldenBache: “It’s not bad to settle for excellence when you’re striving for perfection” Coach Don Shula at #eec10
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kristinhersant: Getting there is not enough. You need to get there and win. -Don Shula #eec10
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AdamHoldenBache: Hall of Fame coach Don Shula giving the closing keynote at #eec10
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gregcangialosi: Don Shula takes the stage for the keynote at #eec10 – awesome – http://twitpic.com/117h4v -
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ALCostello: Listening to Don Shula at the EEC keynote. #eec10 -
tabsharani: #eec10 @port25solutuions announces winner of the Apple “ipad” giveaway Adrienne Kittler of @esurance -
KatieMartell: listening to Don Shula at #eec10
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jonatasabbott: Yeah!! RT @dinamize: RT @blueplum: How to make $$ with social media? Attach it to a proven channel – email! #eec10 -
bizownersonline: RT @aweber: Split test results from Nat’l Geographic: adding navigation to email increased clicks but decreased sales. #EEC10 ^JP -
kristinhersant: It’s totally unfair that I’m not allowed to win a prize! I could understand if it was another ESP, but the StrongMail prize? Hmmm. #eec10
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eROI: Also on the Gmail help we found this. “Sponsored mail with enhanced content” http://bit.ly/bG2hJl (expand
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stylecampaign: #EEC10 @emailzoo Google beta testing interactive email content. Sears is testing it. via @ericpiela @tamaragielen (Luv to know more) -
eROI: Older article but one we found covering the Google Enhanced email program http://bit.ly/a4obIR (expand) #eec10
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AdamHoldenBache: Nice session with the @emailzoo team lead by @andrewkordek Email Zoo blog here: http://theemailzoo.wordpress.com #eec10
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ryanclendenin: @StephanieSAM take the next step and say NEVER make subjective decisions in emarketing. The battle of opinions unfortunately clouds #eec10 -
kristinhersant: The average unsubscribe rate is 1/10 to 2/10 of a percent. #eec10
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kristinhersant: @andrewkordek put an unsub link @ the top of his emails & spam complaints dropped by 30%. Great tactic if having delivery problems. #eec10
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StephanieSAM: @ryanclendenin That doesn’t sound like a choice. WHy would you EVER make decisions without metrics/data?! #eec10
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kristinhersant: According to eROI, the two column layout works really well for text newsletters (based on their testing for clients.) #eec10
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BrianRatzliff: #eec10 – Alaska Air went through a Process Improvement – LEAN to engage other teams at company and develop new process -
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peersuasion: Two hours to tennis… and great weather in Miami finally. #eec10
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julliejoe: 80% dos destinatários deletam ou reportam msg como spam sem mesmo abri-las. #EEC10 (via @virtualtarget) -
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peersuasion: Great conference! Kudos to EEC, presenters and participants. #eec10
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kristinhersant: Only 50% of the room is using web analytics in conjunction with their email marketing! Surprising. #eec10
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ryanclendenin: #eec10 you have a choice: be subjective about creative or work hard at deliverability best practices driven by metrics. Choose wisely!
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ryanclendenin: #eec10 purge or revive inactive recipients. Engagement is key in 2010!
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eROI: Transactional emails bring in 8.5% of annual email revenue at Alaska Airlines #eec10 (via @tamaragielen)
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eCapacitacion: Siguiendo la Email Evolution Conference 2010 ! #eec10 -
tamaragielen: Transactional emails bring in 8.5% of annual email revenue at Alaska Airlines #eec10 -
kristinhersant: Gmail has a private beta open right now that enables interactive javascript functionality in email. Very cool example from Sears. #eec10
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bluehornetemail: Good conversation in the Email Zoo session. Reviewing email from Overstock, Abercrombie, Sears etc… #EEC10 -
sharonmostyn: RT @kristinhersant: RT @eROI: Apple guys tell us that the iPhone ignores the alt tag in email. Lots of tricks around padding. #eec10
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sharonmostyn: 80% of recipients report as spam without even opening them via @virtualtarget (blame high school Spanish for any translation errors) #EEC10
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StephanieSAM: @Kerip Asky why they don’t use relevant info in ALL msgs, not just re-activation! (Thx for the tweets – I’m in the other session!) #eec10
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BrianRatzliff: #eec10 – Alaska Air reactivation campaign – 55% higher open rate, 75% higher click-thru, RPE 564% higher than other ad hocs
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BrianRatzliff: #eec10 AA presentation..3 Lifecycle, 3 Optimization Tactics in 2009 – booking abandon, birthday, reactivation, transactional, profile, pref
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emailtransmit: An inbox delivery improvement of 10% generates 11% more conversions with no cost increase. #eec10 -
blueplum: @AlaskaAir preso starting – how to gain resources for your email program, lots of good info. Plus, an #ipad giveaway! #eec10
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tabsharani: #eec10 @port25solutions will announce winner of Apple ipad giveaway at 1pm EST Stay tuned…
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eDialog: http://twitpic.com/116yef – Stop by booth 105 @ #EEC10 and enter to win a sweet iPod nano w/video. Orange of course! -
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peersuasion: ROI = return-on-investment, also return-on-insight. #eec10
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eROI: I think everyone at #eec10 needs to check out the pledge not to text and drive booth. http://twitpic.com/116uuw
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theeec: #EEC10 attendees – let us know what you think about today’s sessions: http://bit.ly/eec10Wed (expand
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maddyhubba: @amygarland wish you were at #EEC10. @djwaldow and I went for a run this morning. It was AWESOME!
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Lukes_Tweets: Email Archives, Blogs & other forms of Social can be great source of inbound links; Good for page rank #eec10
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eROI: Wow. 210 email marketing blogs out there now listed by @theeMailguide – http://bit.ly/ci1aP0 (expand) #eec10
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LisaHarmon: Thanks so much to all our Email Idols at #eec10! Mike, Sam and Jim, y’all ROCK!!! And Marc, thanks so much to you and your team :)!!! -
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MikeCorak: Thanks @theEEC for a wonderful #eec10! Also congrats to my fellow email idol presenters @eroi & @smithharmon , great work gang! -
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bluehornetemail: I can hear “United Breaks Guitars” playing in the session next door. #EEC10
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Lyris: Couldn’t attend #eec10 or didn’t take notes? Watch for the wrap-up from @theemailguide [Erick]
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annomalies: How many times do I have to hear Mom vs Motrin ad? Time to find another marketing democracy example. #eec10 -
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rosiesiman: Whoops- I meant the #eec10 conf. I have no clue what the conf is but I’ve been seeing a lot of guys so I’m guessing it’s tech ;) -
Lyris: Join us and @PCRecycler for “Search & Email: A Win—Win for ROI & User Experience” panel now at #eec10 [Erick] http://bit.ly/dyOXpy (expand)
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SusanBaier: The guys at @mightyinteractive won the national People’s Choice award at #eec10. Go @davidhibbs ! /via @jaybaer <- Congrats David!!! -
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davidarubin: Swing by @edialog ‘s booth at #EEC10 for your chance to win a free iPod Nano with Video! -
davidhibbs: Super pumped Mighty was choosen as the the #EEC10 People’s Choice winners! -
metric_matt: #eec10 – First 5 people to get their Passport to Prizes stamped at the #Listrak Hospitality Suite – get a great gift to take home. Room 147 -
shopmtnbrook: …National People’s Choice award at #eec10 for Massage Envy (Cahaba Village 280) email program. /via @jaybaer
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jaybaer: The guys at @mightyinteractive won the national People’s Choice award at #eec10 for their Massage Envy email program. Go @davidhibbs !
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kristinhersant: Adding navigation to the top of the email increased engagement (clicks) but decreased # of orders. Keep your email focused. #eec10
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StreetCourt: Smith-Harmon wins round 2 of email idol! But the true ABCD test showed the @eROI design gave the most orders. #eec10
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kristinhersant: Nat Geo control generated 100 orders; EROI generated 100 orders ; Mighty generated 72 Orders; Smith Harmon generated 85 orders. #eec10
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StreetCourt: The designer from Harmon Smith really stood out with his very scanable design. #eec10
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StreetCourt: @MikeCorak used a major C4A in the preheader in this email idol challenge of NGS. Also with images off it looks great! #eec10.
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kristinhersant: Mighty redesign has too many things going on… The eROI email was focused. Very clear what you want the recipient to do. #eec10
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FullCircleC: Get creative with you layout. You don’t need to stay within the traditional confines of email design. #eec10 (via @kristinhersant) -
FullCircleC: @djwaldow You know you’re an email marketer when your family has no idea what you do. #EEC10 (via @theeec)
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kristinhersant: The eROI re-design is awesome, but it needs a bullet proof button. The call to action disappears with images disabled. #eec10
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FullCircleC: #eec10 Lisa Harmon says the optimal number of items in the nav bar of your email is 3 to 5 items (via @tamaragielen)
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StreetCourt: NGS shows their email template. I wonder if the designers found a solution for the problem with ‘the images off’. #eec10
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kristinhersant: The Order Now button gets totally lots on the original National Geographic email design. #eec10
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djwaldow: For those not in Miami for the Email Evolution Conference, follow @kristinhersant & #eec10 for play by play
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mailsender: SMS foi a mídia para acompanhar a votação da melhor peça. Os resultados foram acompanhados em tempo real no telão. Awesome #eec10 -
ryanbuch: Looking forward to seeing all the creative! RT @ALCostello: Email Idol getting started. Sam White representing for @eROI. #eec10 -
bluehornetemail: Last day of #EEC10 and no rain in the forecast!
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simmsjenkins: RT @jaybaer: @djwaldow You know you’re an email marketer when you order a shot and a beer, and call it an A/B split test. #eec10
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