Email Experience Council- Email Marketers Should Own Social
By: Email Experience Council
Email marketers should own Social Media!
If you’re an email marketer and you’re not making social marketing part of your toolset and service offering, you’re making a big mistake. They are really not that different, although social (in my opinion) has a higher man-hour need than email.
Social media marketing is not unlike email marketing. We share many of the same strategies:
- You need to build an interested base of fans/subscribers.
- You need to interact with those fans/subscribers.
- You need to publish quality, targeted, relevant content to your fans/subscribers.
- You build your fan/subscriber base though natural and incentive-based growth tactics.
- You need to show the ROI for the marketing dollars spent – those who say social isn’t about the ROI are dreaming. Eventually the C-suite will want numbers that aren’t a guess.
- You need to identify the uber-fans/subscribers and reward them.
- Both can (and should) be an avenue for customer service.
- Both can (and should) drive traffic to your website/ecommerce/blog.
- Both can help and hurt your reputation, though Social in a more public way.
- Both can (and should) increase revenues. (Again, social tracking for revenues can be a little tricky.)
- Both can (and should) start conversations and keep them going.
There is no denying that budgets for Social are growing each year. Yet they are for email, too. While social marketing may mean spending time and resources to get up to speed with the social world, it will be time and money well spent.
We saw this post and thought we would share it with you.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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