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Email Experience Council – What’s Hot in Email Marketing: Symbol in Subject Lines


Email Experience Council – What’s Hot in Email Marketing: Symbol in Subject Lines


What’s Hot in Email Marketing: Symbol in Subject Lines

By: Email Experience Council

With billions of emails being sent to subscribers on a daily basis, it’s difficult for email marketers to make sure their emails stand out in the crowded inbox.  Over the years, email marketers have tried various tactics, like adding the recipient’s name to the subject line or sending fake apology emails, to make subscribers notice and open their emails.  Obviously, some of these were more effective than others (please don’t send a fake apology email, so tacky!).

So what’s the latest trend in making your emails pop?  Using symbols in subject lines!

Have you noticed any of these in your inbox yet?  Several well-known marketers like LivingSocial, Lululemon, Lowes, The Body Shop, and Shoe Dazzle, have been testing out this tactic, and it has certainly made me take notice!

Here are some examples of marketers using Unicode symbols in their subject lines:

There are many more symbols you can use too, get a full list of Unicode symbols here.  There are smiley faces, rain clouds, shamrocks, coffee mugs, musical notes, astrological symbols … the list goes on.  Because there are so many choices, it’s important to determine which would work best for your mailings.  There are some obvious choices: hearts for Valentine’s Day, shamrocks for St. Patrick’s Day, suns for summer mailings.  But try to think outside the box too!  Add an umbrella when sending on a rainy day, a coffee (hot cocoa) mug when sending in the winter, or a telephone when your call to action is to call into your company.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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