Email Experience Council – What’s Hot in Email Marketing: Symbol in Subject Lines
By: Email Experience Council
With billions of emails being sent to subscribers on a daily basis, it’s difficult for email marketers to make sure their emails stand out in the crowded inbox. Over the years, email marketers have tried various tactics, like adding the recipient’s name to the subject line or sending fake apology emails, to make subscribers notice and open their emails. Obviously, some of these were more effective than others (please don’t send a fake apology email, so tacky!).
So what’s the latest trend in making your emails pop? Using symbols in subject lines!
Have you noticed any of these in your inbox yet? Several well-known marketers like LivingSocial, Lululemon, Lowes, The Body Shop, and Shoe Dazzle, have been testing out this tactic, and it has certainly made me take notice!
Here are some examples of marketers using Unicode symbols in their subject lines:
There are many more symbols you can use too, get a full list of Unicode symbols here. There are smiley faces, rain clouds, shamrocks, coffee mugs, musical notes, astrological symbols … the list goes on. Because there are so many choices, it’s important to determine which would work best for your mailings. There are some obvious choices: hearts for Valentine’s Day, shamrocks for St. Patrick’s Day, suns for summer mailings. But try to think outside the box too! Add an umbrella when sending on a rainy day, a coffee (hot cocoa) mug when sending in the winter, or a telephone when your call to action is to call into your company.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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