Email Expert – Bonar on being a Global Deliverability Professional
Mickey Chandler, Senior Policy Compliance Specialist atExactTarget, one of the ‘deliverability giants’ wrote a post about the recent Delivra whitepaper “The Great Deliverability Myth” on his blogSpamtacular. Mickey specifically made several references to my response to that Report “Bonar calls BS on the great deliverability myth“.
As he is a man with an immense amount of experience, for which he earns an immense amount of respect from me and many others in the community and the fact it was a great blog post, I felt it worthy of a response. I responded in rather epic fashion, and thought it appropriate to share those comments more widely. At the time of publication my comments are awaiting moderation, but you can read them here now…
Great post Mickey, and thanks for the mentions. I am so glad you posted it, because I would love the community to have a wide open transparent debate about these things across the web. I would love us to get away from the voodoo and some kind of back ring mythical mafioso that some may like to perpetrate.
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