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Email Expert – Bonar on being a Global Deliverability Professional

Email Expert – Bonar on being a Global Deliverability Professional

Email Expert - Bonar on being a Global Deliverability Professional
By: Email Expert

Mickey Chandler, Senior Policy Compliance Specialist atExactTarget, one of the ‘deliverability giants’ wrote a post about the recent Delivra whitepaper “The Great Deliverability Myth” on his blogSpamtacular. Mickey specifically made several references to my response to that Report “Bonar calls BS on the great deliverability myth“.

As he is a man with an immense amount of experience, for which he earns an immense amount of respect from me and many others in the community and the fact it was a great blog post, I felt it worthy of a response. I responded in rather epic fashion, and thought it appropriate to share those comments more widely. At the time of publication my comments are awaiting moderation, but you can read them here now…

Great post Mickey, and thanks for the mentions. I am so glad you posted it, because I would love the community to have a wide open transparent debate about these things across the web. I would love us to get away from the voodoo and some kind of back ring mythical mafioso that some may like to perpetrate.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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