Tuesday, December 6th, 2016

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Email Karma – Why did my email land in Gmail junk folder?

Email Karma - Why did my email land in Gmail junk folder?

By: Email Karma

Late in 2011, Gmail started displaying the reasons why they had marked a message as important. They have now gone an additional step and started displaying reasons for placing a message in the junk folder. While this information is obviously targeted towards end user education, it will also be useful for email marketers to understand how their marketing communications are being perceived by Gmail and their users.

Here are some of the reasons you may see messages in your Gmail account placed in the junk folder:

1. “It’s similar to messages that were detected by our spam filters
This happens because the email content matches known spam fingerprints likely caused by spam traps, poor list hygiene, user complaints and sender reputation.
Standard advise marketers to would be work on sending relevant content and follow good email practices that include; targeting vs blasting, bounce management and list hygiene, and sending consent based messages.

2. “Many people marked similar messages as phishing scams, so this might contain unsafe content
Hopefully most marketers won’t see their messages being marked with this warning. But if you do, make sure you are correctly authenticating with SPF & DKIM and check your links against popular URL blacklists. Also It would be a great idea to review your email coding practices and evaluate your email creative to understand why consumers would mark your messages as phishing or scams.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. BizSugar.com says:

    Email Karma – Why did my email land in Gmail junk folder?…

    Late in 2011, Gmail started displaying the reasons why they had marked a message as important. They have now gone an additional step and started displaying reasons for placing a message in the junk folder….



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