Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Bob Lorum, President of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami.

Takeaway: …Some people in a lot of cases are being asked to do more with the talent they have at their offices. The marketing manager is now playing strategy and tactical expert. So, training, reading, getting back to basics and also dabbling in some of the newer technologies (is important). But, make sure you know how to walk before you run so, you understand why you are doing what you are doing.