Email marketing advice from Chris Lovejoy of StrongMail
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010.
StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package.
StrongMail offers both a hosted (cloud based) solution and a on premise hardware (appliance) based solution.
On premise solution is best suited for high volume email marketing clients sending 2-4 billion messages a month, who want full control. Being able to buy that perpetual license along with the software and the equipment and then do the yearly licensing saves some money in the long run.
StrongMail’s cloud solution is basically the same thing but, rather than being behind your firewall, it’s a rackspace approach behind a hosted firewall and there are a few APIs you would build out. However, it gives some flexibility for rapid expansion and still provides control with such things as the user interface.
According to Chris, their strategic team has years of experience through several different verticals and channels and that’s a key advantage StrongMail brings to the table. This strategic experience provides for a bird’s eye view, seeing what bubbles up for each individual client. They can go down the rabbit holes to see what the client’s endgame, goals and their mission is — digging deeper to find out what those might be for them.
Chris points out that people just getting into email marketing should invest in an ESP which can also provide a strategic services component. It’s key to have someone who can partner with you on a day-to-day basis to bounce ideas off of, offering insight and perspective. If you can utilize that strategic component at your ESP, it really gets you to the next level.
Takeaway: Having an ESP who also provide strategic services, insight and advice can be critical to get your email marketing to a higher level.
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