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Email marketing advice from Chris Lovejoy of StrongMail


Email marketing advice from Chris Lovejoy of StrongMail


StrongMail Video Interview

The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email  Marketing Summit 2010.

httpv://www.youtube.com/watch?v=uNvBifz4uVo&

StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package.

StrongMail offers both a hosted (cloud based) solution and a on premise hardware (appliance) based solution.

On premise solution is best suited for high volume email marketing clients sending 2-4 billion messages a month, who want full control. Being able to buy that perpetual license along with the software and  the equipment and then do the yearly licensing saves some money in the long run.

StrongMail’s cloud solution is basically the same thing but, rather than being behind your firewall, it’s a  rackspace approach behind a hosted firewall and there are a few APIs you would build out. However, it gives some flexibility for rapid expansion and still provides control with such things as the user interface.

According to Chris, their strategic team has years of experience through several different verticals and channels and that’s a key advantage StrongMail brings to the table. This strategic experience provides for a bird’s eye view, seeing what bubbles up for each individual client.  They can go down the rabbit holes to see what the client’s endgame, goals and their mission is — digging deeper to find out what those might be for them.

Chris points out that people just getting into email marketing should invest in an ESP which can also provide a strategic services component. It’s key to have someone who can partner with you on a day-to-day basis to bounce ideas off of, offering insight and perspective. If you can utilize that strategic component at your ESP, it really gets you to the next level.

Takeaway: Having an ESP who also provide strategic services, insight and advice can be critical to get your email marketing to a higher level.

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. Hey Chris…

    Really appreciaed speaking with you in Miami. We just added your white paper:

    22 Quick Tips for Better Email Marketing to our whitepaper library.

    http://www.theemailguide.com/whitepapers/

    Would love to check out your new social media platform.

    Thanks for the video.

    Jeff

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