Email marketing advice from Nino Gentry of Citrix

Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami.

It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works with Citrix applications such as GoToMeeting.

Nino’s big takeaway from MarketingSherpa’s Email Summit 2010 is that retention is the new acquisition. For more on that, check out our interview with Joseph Jaffe!

Great seeing you Nino!