eMail Marketing and other channels: 2009 State of Small Business Online Marketing Survey
Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you get right away via PDF when you trade them your eMail address and the other you get eMailed to you at the end of November.
Here’s what the report had to say about SMBs regarding eMail and social network marketing:
“Overall, small businesses are shifting more of their marketing initiatives from traditional media to Web-based tools. Email marketing and social media, such as blogs, discussion boards, twitter, LinkedIn and Youtube, are increasing in popularity and effectiveness. These marketing tools are often less expensive to use than such traditional marketing options as print advertising and direct mail. A small investment can help companies significantly boost marketing reach and return. With both email marketing and social networking on the rise, small businesses should consider how they can integrate the more ad hoc nature of social media with more structured email marketing campaigns. Integration can significantly boost the value of both methods.”
You can snag your copy of the report here: http://www.campaigner.com/lp/hurwitz.aspx
Takeaway: Springsteen once wrote a song about cable TV titled: “57 channels and nothin on”, the title of which speaks for itself. As more and more channels for marketing come online you’d best make sure you have something on em and are cross-promoting.
What’s your take on the report? I’d love to read what you have to say!
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