Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami.

In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating them better with a more proactive approach to customer support and the customer experience, will turn them into brand evangelists and brand ambassadors. He’s passionate about how we can grow business from the inside and demonstrate that retention as a strategic driver can become the new acquisition.

Takeaway: What’s more cost effective? Traditional advertising to acquire new customers or investing more in proactive customer support and a better customer experience which will turn customers into evangelists and ambassadors for your brand, marketing it to other potential new clients?

We’d like to hear your thoughts on this as well! Please post your comments.