Email Marketing Reports – 8 ways to write shorter tweets and subject lines
By: Email Marketing Reports
The world is full of sensible advice that’s hard to put into practice.
Do more exercise.
Reduce your stress levels.
Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn).
Oh, and keep your tweets and subject lines short.
Often it’s just a question of practicality.
Shortening your Tweets makes it easier to fit the message within the 140 character limit. If you can get the length down further, then you leave enough space for people to retweet your message in its entirety*.
Shorter subject lines avoid the pitfalls of email software arbitrarily cutting off your words.
But…how do you actually keep subject lines and Tweets short?
I’m hoping you’ll offer your own suggestions in the comments, as there’s not a lot of practical advice out there beyond, um, “keep it short”.
But here a few tips I’ve picked up over the years…
The famous quote commonly attributed to Blaise Pascal runs something like this:
“I have made this letter longer than usual, only because I have not had the time to make it shorter.”
My biggest challenge with copywriting emails, for example, is not finding the words, but finding fewer words to express the same meaning.
Your first line of text probably does communicate what you want to say, but it takes rewrites to communicate it succinctly.
2. Synonyms are your best friends
Rare is the word with no alternative. We often fall into patterns and habits, where we favor particular words simply because they’re the ones we’ve always used. Perhaps you can find shorter synonyms? For example:
Top post on (9 spaces saved)
Buy (5 spaces saved)
Hard (5 spaces saved)
Many (3 spaces saved)
In 2011 (2 spaces saved)
Some (1 space saved)
But take care…
Not all synonyms are truly identical and a different word can introduce asubtle change in meaning.
Even true synonyms can draw a slightly different emotional responsein the reader. In subject lines, particularly, it pays to test variations to find the choice that elicits the best response.
These two concepts apply to many of the tips below, too, so keep them in mind.
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