Email Marketing Reports – Email authentication
By: Email Marketing Reports
Like me, you may be in a state of either denial or ignorance (or both) when it comes to such wonders as email authentication, certification, accreditation and reputation.
Most of us are aware that these things somehow impact on our ability to get emails delivered to the intended destinations. But that’s pretty much where our understanding ends.
Determined to lift my veil of ignorance, this is my interpretation of what authentication is, why it’s important for email marketing, how it works, and what you need to do about authentication in your business.
The basic idea
One of the big problems for email is the question of origin and accountability. In other words, if an email claims to be sent from bigbrand.com, does it really come from bigbrand.com?
Many spammers and all phishers fake the true origins of their email. Spammers do it to avoid accountability for their actions. Phishers do it because that’s the whole point of the email: to convince you it comes from your bank or a large retail chain, rather than a fraudster and con artist.
Email authentication refers to a process (or processes) that enables those that actually put emails into people’s inboxes (the ISPs and email providers) to verify the alleged identity of the sender.
Email authentication allows an ISP to be pretty certain that an email purporting to be from bigbrand.com really does come from bigbrand.com.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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