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Email Marketing Reports – Email authentication

Email Marketing Reports – Email authentication

Email Marketing Reports - Email authentication

By: Email Marketing Reports

Like me, you may be in a state of either denial or ignorance (or both) when it comes to such wonders as email authentication, certification, accreditation and reputation.

Most of us are aware that these things somehow impact on our ability to get emails delivered to the intended destinations. But that’s pretty much where our understanding ends.

Determined to lift my veil of ignorance, this is my interpretation of what authentication is, why it’s important for email marketing, how it works, and what you need to do about authentication in your business.

The basic idea
One of the big problems for email is the question of origin and accountability. In other words, if an email claims to be sent from bigbrand.com, does it really come from bigbrand.com?

Many spammers and all phishers fake the true origins of their email. Spammers do it to avoid accountability for their actions. Phishers do it because that’s the whole point of the email: to convince you it comes from your bank or a large retail chain, rather than a fraudster and con artist.

Email authentication refers to a process (or processes) that enables those that actually put emails into people’s inboxes (the ISPs and email providers) to verify the alleged identity of the sender.

Email authentication allows an ISP to be pretty certain that an email purporting to be from bigbrand.com really does come from bigbrand.com.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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