eMail preferred marketing channel but, for how long?
The twitter-verse is all…well…a-twitter about a new study released by smartFOCUS this past week regarding the prefered channels for direct marketing. eMail ranks number one while the least liked method was telemarketing and that doesn’t surprise me at all. Look, eMail is kind of like a puppy wagging its tail at you and waiting to be picked up for a snuggle. Telemarketing is more like your next door neighbour’s Rottweiler greeting you when you arrive home from work by tackling you and licking your face like an empty peanut butter jar. You get the idea, it’s an intrusion while eMail is more passive since you choose if and when you want to open it.
Take a look at the snippet below then read the link to Frank Cuttita’s IDG blog since he has a slightly different POV on things.
Clothing and accessories most popular purchases; telemarketing ranked ‘least preferred’ channel of communication Email is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing. These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.
When asked to rank their preferred methods of receiving marketing messages from vendors, the majority of respondents (62%) said that email was their preferred channel of communication, followed by direct mail (23%), then social media (13%). The least preferred way to be contacted was telemarketing, with 80% putting it at the bottom of their lists.
After you read that, be sure to take a look at IDG’s Frank Cuttita’s blog post from earlier in the week since he has a slightly different take on things. He argues that the continuing upswing in the percentage of time on social media sites and the finite time available to all of us to both roam the blogosphere and read eMail will skew away from eMail towards social media channels. Who’s right? You tell me!
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