eMail Radio Tuesday October 26th live @ 1PM ET – email marketing testing: What and how often?
Tuesday October 26th @ 1PM ET
Email marketing testing – what and how often
The fact is that most email marketers simply don’t test enough (only 37% according to an eROI study). You should be split testing such things as subject lines and calls-to-action. That’s just the start, what else should you be testing with your campaigns and how best to do it? Kelly Lorenz email marketing strategist of Bronto and Nathan Maxwell, eComm Marketing Manager at Delta Apparel will join us to put testing to the test and answer your questions!
Talking points:
- Testing is the answer to all email marketing questions and helps move one from “it depends” to “it works for me”
- Don’t test just to test: always measure and have a goal in mind
- Testing can offer ways to break the mold and not take a best practice as a given: Like the idea of not sending on the weekends. Also serves as a tool to prove to upper management that something makes sense (like sending less often or doing more content vs. promotional)
- Continually test – just b/c something works today, doesn’t mean it’ll work next year or even tomorrow
- How to test: A/B split, multivariate, manual
Here’s your chance to get the answers from the experts!
Call in or Skype 1-347-637-3461
eMail Radio is not your average email marketing podcast!
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Nathan Maxwell Nathan Maxwell is the eCommerce Marketing Manager for Delta Apparel, Inc the parent company for M.J. Soffe, Co. and Junk Food Clothing. Nathan is an eCommerce professional with twelve years of experience in internet and computer technology and eight years of eCommerce marketing, web design and web project management. From increasing B2C sales 400% for Soffe.com in a two year period to growing their email subscriber list 25% in three months, Nathan has a proven track record of online marketing success. |
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Kelly Lorenz With a background in Account Management and Client Services at the top agencies in the Southeast, Kelly brings both hospitality and retail experience. In her role at Bronto, Kelly guides clients to strategically optimize their email marketing campaigns and drive ROI. Kelly’s specialty in the online retail space is evidenced in her work with clients listed on Internet Retailer’s Top 500 List. Kelly has been has been featured in Marketing Profs Get to the Point Email Marketing, Retail Email Blog, Email Marketing Reports and Internet Retailer. In her spare time, Kelly can be found training for her next marathon. |
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6 Responses to “eMail Radio Tuesday October 26th live @ 1PM ET – email marketing testing: What and how often?”Trackbacks
Check out what others are saying about this post...[...] Kelly and Kristen are both top email marketing strategists at ESP Bronto Software, working with major corporations to optimize their campaigns. Kelly recently spoke about email testing on eMail Radio. [...]
[...] Kelly and Kristen are both top email marketing strategists at ESP Bronto Software, working with major corporations to optimize their campaigns. Kelly recently spoke about email testing on eMail Radio. [...]
[...] Kelly and Kristen are both top email marketing strategists at ESP Bronto Software, working with major corporations to optimize their campaigns. Kelly recently spoke about email testing on eMail Radio. [...]
[...] Kelly and Kristen are both top email marketing strategists at ESP Bronto Software, working with major corporations to optimize their campaigns. Kelly recently spoke about email testing on eMail Radio. [...]
[...] eMail Radio Tuesday October 26th live @ 1PM ET – email marketing testing: What and how often? [...]
[...] Email marketing testing – what and how often [...]