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A multi-channel cataloger offered its house-file an incentive to come shop – web, call center, or store. Buyers were given a 10 – 15% off coupon, non-buyers were offered a little more. Everybody won something, a few won a lot, a handful really made out. You had to tell them a little bit about yourself, and of course, all offers were e-mailed to you.
Here are the sequence of events that created the interaction.

You got a direct mail piece at that provided you with an access code with a timed incentive to respond. You went online – input your offer code & were e-mailed a confirmation link.