EmailBrain – Growing your Email Subscribers
By: EmailBrain
The mailing list is the most important element in the success of your email marketingcampaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater.
A permission-based list built by yourself always yields the best results, since you’re providing people with content that’s relevant and interesting to them. Here are 4 key principles and practices to help you build a responsive list of addresses:
1) Offer a sign-up form on your website and blog for your email newsletter: The very obvious and most important example of when you have someone’s interest is when he or she visits your website. So feature a newsletter sign-up form in a prominent position on every page, including text that:
- clearly states that this is a sign-up form for getting email;
- describes the benefits of being a newsletter subscriber; and
- indicates how often email will arrive.
2) Integrate sign-ups with other website interactions: If the ideal time to invite someone to join your list is when they’ve shown interest in your brand, it makes sense to build a sign-up opportunity into all your online processes. For example, whenever people:
- register for an event or webinar on your website;
- go through the payment process for a product or service; or
- enter an online competition or complete a survey.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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