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emailmonday – Insights from the Email Insider summit 2011


emailmonday – Insights from the Email Insider summit 2011


Insights from the Email Insider summit 2011

By: emailmonday

Every year the MediaPost Email Insider Summit is held, one of the most famous email marketing events of the world.

Even if you weren’t there be sure to pick up these great Email marketing oneliners and golden nuggets of experience by some of the attendees.

On the topic of… Not sucking
@martinlieberman Challenge for attendees from @mostew: How do we do better than “relevant?” We need to do better than “not sucking.”

@MikeBloxham Relevance = lowest common denominator (via @mostew). Instead connect on customers emotions interest & expectations. Then exceed them

@fsubonnie original email content drives pull marketing thru social rather than push – much more effective

@dbron0000 Great guidance from @urbandaddy – We need to refine our message via email. Don’t just repeat what the website says.

@MikeBloxham Relevance is tough because its in the eye of the consumer. It’s based on time & context not just data you have through pref centers

On the topic of… Priority inbox
@broumand “If you are worried about Priority Inbox, then you have bigger problems than Priority Inbox”

@#joelbook The “entire inbox” must be relevant, says @broumand of Urban Daddy. “When

marketers make relevance a priority, we all win.”

@shawnthinks From Jack Hogan – as long as you are listening to your customers, you will be in their “priority inbox” #emailmarketing

@accelerationbiz People say they have too much data or not enough. Problem is they don’t have the RIGHT data. (via)

@martinlieberman It’s not process, technology, then people. People always come first. They’re the ones who have the relationships with consumers.

About Preference centers
@omenkid Jack Hogan: Preference Centers are “necessary but not sufficient” for allowing users to manage behavior.

@LorenMcDonald Michelle Accardi describing progressive forms/preference center as “progressive seduction”

Some thoughts from the sense and adapt panel: http://bit.ly/m8GjB3




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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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