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eMailRadio Presents The eMail Authentication Show with @aliverson


eMailRadio Presents The eMail Authentication Show with @aliverson


eMailRadio - The eMail Authentication Show

eMailRadio presents The Email Authentication Show

Live at 1PM ET on Tuesday, June 21

Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at ExactTarget.

Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes as we discuss: Email Authentication!

This radio show will answer the following questions:

  • What are the different types of email authentication?
  • Why should you care, what do they do, how do they help?
  • How do you implement each of them?
  • What don’t they solve?
  • What happens if you don’t use them?

We’ll talk about SPF, Sender ID, Domain Keys, DKIM and other important things you need to know. Learn why you need to set up this type of authentication and what it will do for your email branding and deliverability.

Join us at 1PM ET to listen in, call, and participate LIVE. Give and get essential tips from The eMail Guide community.

Share in advance and we’ll make sure to mention your authentication insights on the show: eMailRadio@theemailguide.com.

You can call in or Skype 1-347-637-3461. We all want to maximize deliverability and enhance email branding, so please participate in this valuable dialogue, learn and share along with The Guide community. Call in or email your ideas for The Email Authentication Show!

CALL IN Tuesday at 1 PM ET and join our LIVE broadcast.

About our guest:

As the director of deliverability for email service provider ExactTarget, Al Iverson works with anti-spam blacklist groups, Internet service providers and industry groups to help both senders and receivers address spam, list management and email delivery issues. This includes oversight of the policy compliance and deliverability consultant team, handling escalation and key client deliverability and compliance issues, as well as custom development for new features and functionality related to compliance monitoring and reputation monitoring.

Al has had an active role relating to stopping spam for more than ten years. Prior to joining ExactTarget in 2006, Al worked for a large e-commerce service provider, managing coordination and oversight of spam and deliverability policy across the company’s many subsidiaries, as well as working with direct clients to ensure legal and best practice compliance, troubleshoot deliverability issues, and define and implement practices for email campaign execution. Prior to that, Al worked for anti-spam group MAPS (Mail Abuse Prevention System), creating one of the service’s popular spam filters.

Al continues to be an active member of the anti-spam community, with involvement in various anti-spam projects, discussion groups, and industry forums.

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. @aliverson looking forward to a great show – it’s a subject close to our hearts!

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