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#eMailRadio – The Creative Show – How to code HTML emails properly

#eMailRadio – The Creative Show – How to code HTML emails properly


***Important Notice: This week’s #eMailRadio will be broadcast at 4PM EST due to our guest Mathew Patterson being on the other side of the planet. Don’t miss the show!***

eMail Radio Presents: The Creative Show

#eMailRadio presents: The Creative Show
with guests Mathew Patterson of Campaign Monitor
and Alex Williams of Trendline Interactive

This week’s #eMailRadio show will be broadcast on
Tuesday Feb. 15th @  4PM EST

It’s time to look at what’s under the hood of your email marketing creative, from the look and feel to the lines of code that actually make up your email message.

#eMailRadio host Jeff Ginsberg, along with Ninjas Matthew Patterson and Alex Williams, will teach you how to code properly and how to preview your emails to assure that all is well received. Want to master the ABCs of proper HTML coding? This is the show to learn how to make your email render well in all the various email client software types.

If your message isn’t coded well, your message isn’t delivered! Learn from three email marketers who learned through trial and error, hard work and experience. Call in LIVE and get practical answers to your questions!

Better yet, SEND us your creative (to: emailradio@theemailguide.com), we’ll look at it, and give you the nuts and bolts to improve the look and feel of your email messages. Make sure your message is looking good from mobile to desktop to online. Want to assure yourself a smooth HTML “ride”? The Creative Show is a show not to miss!

Alex Williams from Trendline Interactive is a creative, digital explorer, an early adopter, and an email aficionado. From the web to social to mobile, Alex’s digital agency background helps him develop creative and messaging strategies that keep subscribers engaged.

Matthew Patterson, Head of Customer Support at Campaign Monitor, has worked for large companies like the Australian Stock Exchange and Priceline Europe as well as for smaller clients like Australian Corporate Games. He recently wrote a book on HTML email, which was published by SitePoint, Create Stunning HTML that Just Works. Matthew specializes in usability testing.

Will your creative benefit from a tune-up? This is your chance to call in with any question and we will answer it! We are here to give you the best tactics and strategies for HTML coding. And don’t forget the new time for this week: 4PM EST!

Joining the live #eMailRadio show is easy! Just follow one of these three methods:

– Call 347-637-3461.
– Skype – Click on the link provided when we are live.
– Register with BlogTalkRadio to participate in the live chat room while the
broadcast is in process.

Step 1: go to www.blogtalkradio.com/emailradio

Step 2: click on the upper right-hand corner Sign In

Step 3: click on Register Now! and create a BlogTalkRadio account or link to Facebook

Got a question to send to #eMailRadio in advance?

Send it to: emailradio@theemailguide.com.

Can’t dial in on Tuesday?

You can download the podcast at www.blogtalkradio.com\emailradio or listen to it on iTunes by clicking on the iTunes icon in the BlogTalkRadio player.

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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