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Entrepreneur – Six Tips for Maximizing Email Marketing Campaigns

Entrepreneur - Six Tips for Maximizing Email Marketing Campaigns

By: Entrepreneur

Email marketing can help businesses keep in touch with customers and prospects. But there’s a big difference between simply adding people to your contacts list and running a savvy campaign that drives traffic to your website and generates sales.

Here are some tips to help you maximize the power of your email marketing:

1. Split test your opt-in forms.
Split testing can be a powerful tool in the online marketer’s arsenal. You can test different variables on your website and in your marketing campaigns to determine which combinations will generate the most email subscriptions.

For example, if you can’t decide where to place your opt-in form on your website, or what color to use for your “Sign Up Now” button, a split test can pit various choices against each other and determine a statistically significant winner.

To get started with split testing, consult your email management program’s help section. Most top-tier list management programs — including AweberMailChimpiContact andConstantContact — offer split testing as a default function.

2. Split test broadcast messages.
Your “broadcast messages” also can be useful candidates for split testing. These are the messages you send spontaneously, unlike scheduled follow-up emails that go out at a set time.

Because broadcast messages usually announce timely information such as product launches and sales promotions, it can be important to make them as effective as possible. Consider split testing both the subject line and call to action in your broadcast messages.

Even small improvements in open and click-through rates can make a significant difference in the ROI for your email marketing.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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