ExactTarget – 3 Tips to Driving Increased Email Engagement
Every marketer wants customers who are engaged with their brand. It turns out that engagement (and revenue) is directly tied to relevancy—and relevancy is key to maximizing the lifetime value of your customers. A recent study by eMarketer revealed that 56% of US email users unsubscribe to a business email list because the content was no longer relevant. Our research has proven that as marketers move from left to right on this relevancy scale, engaging in more personalized, one-to-one marketing tactics, the potential to drive revenue increases exponentially.
How can you increase engagement?
- Segment your communications. Use all the data you know about your subscribers—gender, job title, hobbies and interests, purchase history, browsing history, social media presence, etc.—to send messages tailored to their lifestyle and likes. How? It starts with integrations and testing, so keep reading!
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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