ExactTarget – 4 Ways to Use Automation to Drive #Email Revenue
It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation is extremely important to the health of any marketing strategy and it can be used to drive significant increases in revenue.
Why is automation important? Routine and time-intensive tasks like data movement, segmentation, and messaging programs become easy with “set it and forget it” functionality. The right marketing automation tools make it possible for you to do more with less, freeing you up to focus on strategy and optimizing your interactive marketing programs, while keeping your revenue flowing.
Here are a few ways you can use automation to make your job easier:
- Automate a welcome program. Welcome emails are highly anticipated, frequently opened, and (luckily for you) simple to automate! Use an automatic email marketing drip to increase conversions at a time when you already have the consumer’s attention by including products, services, or special offers. Tie together social media by adding Facebook and Twitter icons in your welcome emails to help subscribers connect with your brand across channels.
Want to check out the who’s who and what’s what of email marketing?
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