Freelance Switch – Why Email Marketing is Still King
By: Freelance Switch
You have Twitter followers, connections on LinkedIn, and people who like you on Facebook—but how engaged are these people with your brand?
There’s at least one person out there who believes that it’s not these social media platforms, but email marketing, that makes the most sense when it comes to your business.
Scott Stratten, a small business owner and author of Unmarketing: Stop Marketing. Start Engaging, has over 117,000 Twitter followers, but says that followers and likes are not worth as much as an email subscriber. Stratten’s advice is for people to pick one of the many social media options (Twitter, Facebook, LinkedIn, Pinterest, and Google+ to name a few) and put time into it.
”The problem I see entrepreneurs making is they open an account on every platform and spend five minutes on each,” he says. ”That’s like trying to go to five networking events in one night.
”You’ve got to pick one … Social media is not being scaleable on every platform – it’s being great at a few.” —The Sydney Morning Herald
This is welcome news to someone like me who feels overwhelmed with the amount of time required to really engage with followers on all these platforms. Personally I use two: Facebook and Twitter. I also have a blog. I’m on LinkedIn, but don’t really use it all that much other than to read the headlines.
Stratten emphasizes that business owners shouldn’t rely entirely on social media.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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