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Freelance Switch – Why Email Marketing is Still King

Freelance Switch – Why Email Marketing is Still King

Freelance Switch - Why Email Marketing is Still King

By: Freelance Switch

You have Twitter followers, connections on LinkedIn, and people who like you on Facebook—but how engaged are these people with your brand?

There’s at least one person out there who believes that it’s not these social media platforms, but email marketing, that makes the most sense when it comes to your business.

Scott Stratten, a small business owner and author of Unmarketing: Stop Marketing. Start Engaging, has over 117,000 Twitter followers, but says that followers and likes are not worth as much as an email subscriber. Stratten’s advice is for people to pick one of the many social media options (Twitter, Facebook, LinkedIn, Pinterest, and Google+ to name a few) and put time into it.

”The problem I see entrepreneurs making is they open an account on every platform and spend five minutes on each,” he says. ”That’s like trying to go to five networking events in one night.

”You’ve got to pick one … Social media is not being scaleable on every platform – it’s being great at a few.” —The Sydney Morning Herald

This is welcome news to someone like me who feels overwhelmed with the amount of time required to really engage with followers on all these platforms. Personally I use two: Facebook and Twitter. I also have a blog. I’m on LinkedIn, but don’t really use it all that much other than to read the headlines.

Stratten emphasizes that business owners shouldn’t rely entirely on social media.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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