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FRESHMAIL – Chatbots are email marketing’s new BFF


FRESHMAIL – Chatbots are email marketing’s new BFF


By: FRESHMAIL

As an avid marketer, you must have heard of chatbots by now.

They are everywhere, talked about on most tech forums and marketing Slack channels.

Are chatbots the marketing tool we have all been waiting for? Will artificial intelligence automation increase our sales? Are we in the middle of a messaging revolution?

In this article, I want to cover these questions with a focus on email marketing and how both email and chatbots can work together.

What is a chatbot?

Let us start at the beginning and catch everyone up. What is a chatbot?

A chatbot is a program you can talk to, usually using text. By utilising artificial intelligence, the chatbot is able to understand what you are saying and answer appropriately.


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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