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Google Adwords Prices for the term eMail marketing – Nov 2009

Google Adwords Prices for the term eMail marketing – Nov 2009

Last month proved to be very aggesive for the keyword term “email marketing”.

We even noticed the lull of the summer has past as email marketier are eager to get ready and prepared for the holiday season.

Some intersting  trends:

Highest volume search: Email Marketing – 823,000 searches in September as compared to 673,000 searches in August. This trend is up by 150,000 searches.

Google Adword Oct1a

We reported last month:

Highest priced keyword: email marketing campaign software – $20.49 per click with only 2,400 searches.

The term “email marketing campagn” had 18,100 searches ringing in at just under $20.00 per click.

September’s searches were as follows:

Highest priced keyword: email marketing campaign Software – $20.52 per click with only 2,400 searches

The term “email marketing campaign” had 22,200 searches ringing in at just under $20.00 per click. This is up 4,100 searches from the month before.

Google Adword Oct1

Takeaway: Competeing for the keyword “email marketing” using Google Adwords or any other PPC network is going to be an expensive proposition. Consider alternate sources or try what Charles Lumpkin has to say when it comes to establishing daily budget caps for your SEM campagins.

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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