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Hallam Internet – How to Plan an Email Marketing Campaign


Hallam Internet – How to Plan an Email Marketing Campaign


By: Hallam Internet

If you’re considering adding email campaigns to your marketing strategy, these are the most important things to look at when planning your actions.

You might be wondering why you should start an email campaign when some say it is a dying technique. Well, the truth is that it’s very much alive and it works if it’s planned and implemented correctly. Read on to find out how to start and what aspects you need to consider in order to get positive results from your efforts.

Set Email Campaign Objectives
Measuring your campaign’s results is vital because it will help you learn what’s working and what you can improve. In order to measure your results, you’ll need to set clear objectives using the SMART framework.


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