Howie Mandel: Branding and marketing yourself
Having Howie Mandel speak at the CMA National Convention was a brilliant move on the part of the organizers. Not only did his frenetic personality totally light up the room, but his witty and insightful remarks on branding and marketing were pure gold. What Howie managed to do was take the subject matter and reduce it down into human everyday experiences that everyone in the audience could relate to. No pie charts, no Power Point slides, just great conversation and a lifetime of intuitive wisdom.
From start to finish, Howie had the audience of marketing professionals in the palm of his hand. Oddly enough one got the impression that he wasn’t even trying. He was just being that same frantic funny man we’ve come to love. The real trait which shone through was his genuine sincerity and down to earth manor.
In the first of our videos from the Canadian Marketing Association Convention featuring Howie (there’s more to come from him), He speaks about his early career years and how throughout his life he’s tried to turn challenges into opportunities. He also talks about his natural ability to constantly rebrand himself and marketing his talents. This is a man who understands the most important brand is your own personal one.
Howie mentions how important it is to know what is going on around you and adjusting to that. According to him, people develop a system as they age which they follow all their lives — they lose their peripheral vision. On the other hand, if you continue to be aware of what’s going on around you and you go with that flow, your life will change. People should be open to new thinking and new ways of doing things.
Howie’s career is a great example of going with the flow and finding new opportunities. He’s changed his brand from carpet salesman to comedian to actor to game show host and producer.
Takeaway: Keep aware of what’s going on around you and be open to new possibilities which change presents.
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