Tuesday, December 6th, 2016

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HubSpot – 9 Video Marketing Mistakes to Avoid



By: HubSpot

In case you haven’t noticed, YouTube recently made some design changes, one of which included an updated video end-screen. Before, when you finished watching a video, YouTube would feature one video with a giant thumbnail, and then a couple others with smaller thumbnails. Now, you are given a choice of 12 videos, each evenly sized, to “make it even easier for you to find the next great video to watch,” according to YouTube.

This update reminds us that the world is constantly surfing YouTube, which is likely why the company is constantly trying to improve user-browsing ability. And to be a successful inbound marketer, you must recognize the need to live where the consumers live—but do so properly.

Here are nine mistakes you may be making with your video marketing.

1. Not Making Videos

America’s Funniest Home Videos was the first time many of us realized, hey, it’s hilarious to watch people do stupid things! That same idea has been translated into the online sphere. While you don’t have to make all your videos funny, we’ve learned that people enjoy watching videos online. So create interesting videos that are relevant to your target consumers, brand message, and industry.

2. Not Saving Your Password

I know this sounds silly… but I can recall at least three occasions where I’ve heard of a company or organization who created a YouTube account predicting that videos would eventually be uploaded… but then never saved the password or username email address. There goes your YouTube name. Now when people search for you on YouTube, they’ll be led to an empty page.

3. Uploading Only One Video

If you decide to jump on the video train (which hopefully you have by now), don’t simply upload one video. The new YouTube feature allows users to see up to 12 other videos from your account, so take advantage of this free promotion. Consistently create video content, as you would blog content.

4. Posting Videos on the Wrong Account

Often, marketers find it easier to simply upload a video to their own account. Or worse—you upload one of your own videos to your work account. You think it’s easier and you can log in with one email, but really it’s simply unprofessional. It provides that personal video the opportunity to pop up as a suggestion after a company video, and you want to promote the brand, not your latest shenanigans with your pal. This will also mess with your analytics when it comes time to measuring how well your account is doing.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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