HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season
It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.
Email continues to be one of the most important communication channels in 2014, butcompetition for your readers’ attention is getting tighter every year, especially during the holiday season. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season.
Allow plenty of time for brainstorming, strategizing, and goal-setting now to be ready for the Black Friday and Cyber Monday rush. Here are some tips to get you started.
Getting Into the Holiday Spirit
Personalize your email messaging.
Your customers aren’t all the same. Try segmenting emails by user engagement or behavior to create a truly customized experience. Not only will this make your customers feel like you understand their likes and preferences, but it will also elevate their brand affinity, increasing the likelihood of turning them into loyal, repeat customers.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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