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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season


It's Time: How to Prep Your Email Marketing for the Holiday Season

By HubSpot

It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.

Email continues to be one of the most important communication channels in 2014, butcompetition for your readers’ attention is getting tighter every year, especially during the holiday season. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season.

Allow plenty of time for brainstorming, strategizing, and goal-setting now to be ready for the Black Friday and Cyber Monday rush. Here are some tips to get you started.

Getting Into the Holiday Spirit

Personalize your email messaging.

Your customers aren’t all the same. Try segmenting emails by user engagement or behavior to create a truly customized experience. Not only will this make your customers feel like you understand their likes and preferences, but it will also elevate their brand affinity, increasing the likelihood of turning them into loyal, repeat customers.
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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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