Sunday, October 23rd, 2016

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iContact – Engage Your Email Marketing List with Gamification

Engage Your Email Marketing List with Gamification

By: iContact

Games are popular on the Internet. You may even know someone who plays Farmville on Facebook. Games are addicting and also throw in the element of challenge and competition. They are all the rage right now. Companies like Zynga, who bring us Farmville and Words with Friends, have seen astronomical user adoption.

Marketers are now using this phenomenon in their marketing campaigns. The term that has been attached to this tactic is “gamification.” Marketers are challenging their target market to games of chance or skill. They are playing into the fact that it’s hard to resist a challenge, and, as a result, people will participate.

Foursquare is great at gamification, and one of the things that makes it great is it’s badge system – awarding them when you check in at certain locations. For example, once you have checked in at 20 or more pizza restaurants, you earn a Pizzaiolo Badge! (I recommend you read the blog article I wrote about Foursquare and location-based services if you want to learn more.) This type of marketing is now catching on with other channels as well. Email marketing is the latest to jump on the bandwagon.

With email marketing, you will see “find the coupon code” types of campaigns, or marketers may break up a coupon code and have part in an email and the rest on social media. When the consumer pieces it together, they can use the coupon code.

Just today, I received an email from Audible, an audio book company. As you see in the picture below, I am invited to a beachcomber sale and am tasked with following the clues. I am then transported back to the website, where I am given clues to try and find the books that are on sale.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail:
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