iContact – What Makes an Effective Holiday Call-to-Action?
How much do you have to do right now? Too much, right?
That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to attend, and the work to finish before the end of the year – with limited time.
But of course, you want your email subscribers to do one more thing: Buy something, donate to your cause, attend your event, download a guide or whitepaper, or just click to view your website. How will you get your customers, clients, and supporters to take action when they have so much else on their plates?
Here are five characteristics that will make your calls-to-action more effective:
Don’t over-complicate things by asking too much or by being unclear. Remember: Email readers may be on the go or they may be triaging a lot of email in their inboxes. The more simply you can prompt your reader to act, the more likely he or she will be to do what you’re asking.
It sounds silly, but too many calls-to-action don’t include a verb, the kind of word that actually gets people to take action. Start with the actionable word — whether it’s click, buy, donate, volunteer, register, or something else — and go from there.
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