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iContact – What Makes an Effective Holiday Call-to-Action?


iContact – What Makes an Effective Holiday Call-to-Action?


What Makes an Effective Holiday Call-to-Action?

By: iContact

How much do you have to do right now? Too much, right?

That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to attend, and the work to finish before the end of the year – with limited time.

But of course, you want your email subscribers to do one more thing: Buy something, donate to your cause, attend your event, download a guide or whitepaper, or just click to view your website. How will you get your customers, clients, and supporters to take action when they have so much else on their plates?

Here are five characteristics that will make your calls-to-action more effective:

  1. Simple
  2. Don’t over-complicate things by asking too much or by being unclear. Remember: Email readers may be on the go or they may be triaging a lot of email in their inboxes. The more simply you can prompt your reader to act, the more likely he or she will be to do what you’re asking.

  3. Actionable
  4. It sounds silly, but too many calls-to-action don’t include a verb, the kind of word that actually gets people to take action. Start with the actionable word — whether it’s click, buy, donate, volunteer, register, or something else — and go from there.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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