iMedia Connection – An inside look into the convergence of email and social
By: iMedia Connection
This article will discuss opportunities around the convergence of email with social and mobile, and give you insights and practical tips on how to integrate and manage your cross-channel voice and leverage these tools in unison to get better results.
Let’s get practical
While it’s easy for marketers to understand why they should be integrating email, social, and mobile, the real challenge remains how to do it.
At its most simple level, it’s merely about taking all the basic principles of email campaigns and consistently applying them to newer channels and platforms.
Start by embedding social media links into your emails
Social sharing is becoming a part of the web’s DNA.
According to a new study by website monitoring service Pingdom, 24.3 percent of the top 10,000 websites in the world now feature some form of official Facebook integration. When you also include basic links to Facebook, the number goes up to 49.3 percent. Twitter is featured on 10 percent of homepages in the top 10,000 and over13 percent of the sites surveyed in this study used Google’s +1 button on their homepage. Counting all kinds of links and official widgets, Pingdom saw 49.3 percent for Facebook, 41.7 percent for Twitter, 21.5 percent for Google+, and 3.9 percent for LinkedIn.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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