By: Infusionsoft

Are you tracking the right stats and metrics that matter in your email marketing campaigns? We hear questions from users about how to increase opens, clicks, deliverability, and more. These questions usually surround one point: how effective are their email marketing campaigns?

Email marketing effectiveness can be measured in a variety of ways. Here are five ways to size up your email marketing effectiveness along with why they matter.

1. Open and Click-through Rates – These numbers combined help you see if your email messages are relevant to subscribers. Essentially, this is asking, “When our message is in front of you, do you open and click on it?”
2. List Retention per Broadcast – Monitoring your list retention with each broadcast should indicate the loyalty your subscribers have with your list. This is easy to track, simply calculate the net number of “marketable” subscribers after each broadcast. (This excludes opt-outs and bounces.)
3. Email Clicks to Conversion – Is email the right medium to close sales? Take an inventory of any sales that were directly associated with an email broadcast. This will suggest that your email campaigns are driving revenue for the business and there’s meaningful ROI from email marketing.

Profile:  After 13 years of email marketing...this website is my personal way of giving back to a noisy, fragmented industry driven by commoditized CPM rates. If you are a part of the email marketing industry or an email marketer by heart I invite you to participate in this project and become a contributor/author to The Email Guide Blog. Website:  http://www.theemailguide.com Twitter:   http://www.twitter.com/theemailguide LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

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