Saturday, October 25th, 2014

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Infusionsoft – How to Solve Most Email Deliverability Issues

Infusionsoft - How to Solve Most Email Deliverability Issues

By: Infusionsoft

Email marketing can be best related to a complex game of Chess. Well, it’s not that hard to win, but it is a real challenge for marketers as they balance the needs of their audience, keep up with best practices and still deliver results for the bottom line.

What prompted this blog entry was a comment from an Infusionsoft user onour Facebook Page who is concerned for his email deliverability and wants to improve it. I’ll answer his question here on the blog with tips and advice on how to move forward.

He commented:

I’m beginning to question the deliverability of InfusionSoft. We have ‘test’ emails in our databases on different mail servers that are not getting our newsletters that we send out. Infusion’s tech support states we need to white list Infusion and they have email logs that state they have been delivered; what our mail server does with it is beyond Infusion’s Control, which is understandable… But…

First, we are not going to say white list us because leads and prospects will not do it. I will not white list someone when I just want a few pieces of information sent to me. We pay Infusion money to get the mail servers to accept them. If they don’t like the credibility of Infusion then we will need to move on to someone who does.

Second, we are getting Russian emails, Rx emails, and REAL spam okay in our INBOXES, not to mention also our SPAM boxes. But, not the Infusion Broadcasts.

On a side-note, we’re fine with constructive criticism and people asking for help. This question is best addressed on the blog because it’s a great conversation to have and it allows us to provide context into the solutions. If you have comments, kudos or suggestions, head to our Facebook Page and let us know!

The answer to this question touches on a few aspects of email marketing: whitelisting, expectations and email reputation. I’ll explain below.

Whitelisting: Ask Recipients to Add Your Email Address to their Address Book

Whitelisting is a responsibility on the shoulders of email recipients. For instance, email recipients may choose to whitelist emails from their bank, their friends and trusted email senders. The act of whitelisting (adding them to their address book) tells the email server that the sender is trusted and can potentially lift the inbox placement of other recipients on the same email domain. (An example of this was noted by AppSumo when they asked users to whitelist them on Gmail, as noted by email delivery expert Laura Atkins.)

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