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James Martell – Video Email Marketing – The New Way of Expanding Business


James Martell – Video Email Marketing – The New Way of Expanding Business


James Martell - Video Email Marketing – The New Way of Expanding Business

By: James Martell

As our technology has evolved, so have marketing techniques. As a result, now more than ever it is really difficult to reach out to new customers. The modern consumer is not only bombarded with ads on TV and the Internet, but they also have to worry about scams.

The advent of the Internet has been both a curse and a blessing. Hackers and spammers are around every corner it seems, and they have made it so that legitimate online entrepreneurs have a tough time doing business because many potential customers have been tainted by their practices. Currently, most of the consumers in the market are wary of everyone.

If you’ve met with resistance using old techniques, you might want to try out video email. Video email software is a new way of doing things that often takes customers by surprise. If you’d like to send a video email to reach out to new and existing customers, you may be wondering if it really works. Let’s see if it bears up under scrutiny.

What About Text-based Email?

To answer the above question, you first have to ask yourself, how has it been working out for you? Have you seen any returns on your investment? I have. In fact, I have done very well with text based emails, which is why video email has me so intrigued.

With all the detritus online today, it’s no surprise that web surfers don’t click the attachments. The reality of it is that most such emails end up in spam folders and simply get deleted. So how should you get prospective customers to click the links in your emails when they are so apprehensive?

The Modern Solution

First, you have to come to grips with the fact that no one is going to cold click your attachments, so you might as well just stop doing that altogether. Instead of text emails, consider video email. Programs like Talk Fusion allow you to stick a video still in the email for potential customers to click on. When they do so, your full video opens externally for viewing.

Arguably, the best thing about modern video email programs is that they were designed for us non-IT gurus. They are intuitive and made so that anyone who knows their way around a computer can figure them out. With even children nowadays habitually uploading cell phone videos to YouTube, there really is no excuse for such programs being hard to use.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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