Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design
There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices.
Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market sharestats show that more emails are opened on an Apple iPhone (21%) than any other email client! In fact, email opens on the Apple iPhone have increased 76.62% since September 2011 — WOW! With these kind of statistics, it’s no surprise that email marketers have their eye on the newest member of the iPhone family — the iPhone 5.
IPHONE 5 — NOW AVAILABLE FOR TESTING!
We’re very excited to announce the introduction of the iPhone 5 to our email testing suite! We now offer testing on iOS 6 with the iPhone 5, iPhone 4S and iPad.
Want to check out the who’s who and what’s what of email marketing?
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